Fairfax, Va.-based Virginia Tire & Auto has launched a new look, a new website and an enhanced customer experience for its nine locations.
“This rebranding initiative, featuring a new logo, tagline, website, color palette, messaging and new uniforms, is an opportunity for us to better communicate all the remarkable facets of our organization to first-time customers and loyal customers,” said Julie Holmes, vice president of 2011 Tire Review Top Shop Award Winner Virginia Tire. “These elements will be communicated through our skilled and helpful associates, our thorough and reliable services, our convenient locations and our ethical and respectful culture.”
She added the rebranding effort serves to unify all the locations under a singular brand and make it easier to convey what the company stands for: professional, genuine, attentive and forward thinking. Before, the locations were dominated by manufacturer branding, she said, adding, “We weren’t sending a clear message to our customers about who Virginia Tire & Auto is.”
The dealership’s new logo features a handshake and the tagline, “All Your Car Needs.” The tagline was developed as a reminder to customers that Virginia Tire & Auto is a full-service automotive maintenance provider.
The Centreville location (pictured) is the first to feature the new look; the other eight Virginia Tire & Auto locations will follow suit in the next five to six months.
The new website features a live chat service with a Virginia Tire & Auto certified tire expert, as well as an enhanced tire search.
“Our rebranding allows our nine locations to more effectively illustrate how we differentiate ourselves from the competitors,” said Mike Holmes, vice president. “We want our customers to know that when their car needs automotive maintenance, bring it to any one of our Northern Virginia locations. We strive to provide exceptional customer service at all our locations and as a result, we have many customers who have relied on our technicians’ commitment to car care service for many years.”