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Wix Filters Celebrates 75th Anniversary

Affinia Group’s Wix Filters rolls out a die cast for the 1939 Ford Deluxe Coupe as part of its die cast collection. This collectible is in 1:18 scale die cast replica, complete with custom paint scheme and vintage 1939 North Carolina license plate detail to commemorate Wix’s 75th anniversary. An in-store promotion begins April 1

Wix Filters Donates $48,650 to National FFA Chapters

Wix Filters, a member of the Affinia Group, has awarded $48,650 to national FFA chapters through a box-top redemption fundraising program. More than 174,600 Wix box tops were redeemed for 25 cents per top during the program. Students in participating FFA chapters, formerly Future Farmers of America, collected the tops between January and April 2013.

Wix Filters Selects Canadian Business Development Manager

Wix Filters has named Steve Ellis its Canadian business development manager. “Steve is a valuable addition to the Wix sales team in Canada,” said Jeff Blocher, vice president of sales for Wix Filters, a global manufacturer of filtration products.  “He brings 35 years of sales and retail experience to the position, both at the customer

Wix Filters Appoints Ellis to Canadian Business Development Manager

Steve Ellis was named Canadian business development manager for Wix Filters, a global manufacturer of filtration products. As part of his role, Ellis will manage a 11-person team of national sales representatives responsible for 13 provinces and territories in Canada. “Steve is a valuable addition to the Wix sales team in Canada,” said Jeff Blocher,

Wix Filters Wins Three Automotive Communications Awards

The Car Care Council Women’s Board and the Automotive Communication Council recognized Wix Filters as a 2012 winner of the Automotive Communications Award in radio commercial, print/electronic ad and special promotions and promotional events categories. The awards were presented at the 15th annual Car Care Council Women’s Board Reception on Oct. 30 at the Sands

Wix Filters Lines Now Cover 99% of Light-Duty Vehicles

Wix introduced 256 new filters the first nine months of 2011, including 92 domestic and 67 foreign nameplate premium light-duty filters.

WIX Filters Wins Supplier of the Year Award

(Akron/Tire Review) For the second consecutive year, WIX Filters received the Supplier of the Year Award from Aftermarket Auto Parts Alliance during its annual banquet in Boca Raton, Fla., on Dec. 5.

AquaChek Filters/Wix
Cabin Air Filters Prevent Mold, Spores, Pollen & Viruses

A micron is a term used a lot when talking about filters, but many might not know what it measures. A single micron is 1/1000 of a millimeter or 125,000th of an inch. A human hair is on average 70 microns in diameter. A cabin air filter is designed to filter out particles that are

How To Increase Brand Awareness For Your Cabin Air Filters

According to marketing surveys, it takes five to seven impressions to build brand awareness with consumers. Of those consumers, 59% said they prefer to buy from brands they trust.  To leverage this while selling cabin air filters one must partner with brands your customers recognize. When you are presenting the customer with the estimate for