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WIX Filters Named Official Filters of Kalitta Motorsports

WIX Filters has entered a technical and associate sponsorship with Kalitta Motorsports as a chief technical partner for the 2017 season. Through the sponsorship agreement, WIX has been named the Official Filters of Team Kalitta, which competes in the National Hot Rod Association (NHRA). “Our partnership with Kalitta Motorsports is a continuation of a great

WIX Filters Partners with Furniture Row Racing

WIX Filters has partnered with the Denver-based Furniture Row Racing team as a primary and associate sponsor during the 2017 NASCAR Cup Series season.

Wix Filters Shares New Products, Promotions at AAPEX

Wix Filters will introduce several new products and announce next year’s promotions at this week’s Automotive Aftermarket Products Expo (AAPEX) (booth #1638). Wix will introduce new NanoPro technology, which initially will be featured in 33 heavy-duty air filter part numbers and provides higher initial efficiency and a final efficiency of up to 99.99%, according to

Wix Filters Earns Supplier of the Year Honor

O’Reilly Auto Parts has named Wix Filters the 2015 Supplier of the Year. This award recognizes suppliers who offer exceptional business to O’Reilly Auto Parts. “Our partnership with Wix Filters is an incredible asset to our organization,” said Tom Seboldt, O’Reilly Auto Parts vice president of merchandise. “This past year, they helped us achieve a

Wix Filters Launches Quick Search On Its Website

Wix Filters has added a Quick Search option to its website to help streamline searches. Visitors who use Quick Search need only to enter car make, model, and year to get information on the correct oil, fuel, air, cabin and transmission filters for their vehicle. Search results feature Wix part numbers hyperlinked with additional information

Wix Filters Sponsors Several 2015 Award Programs

Wix Filters is sponsoring the 2015 Counter Professional of the Year, School of the Year and Driving Performance award programs. In collaboration with Babcox Media, Tire Review’s parent company, these awards recognize excellence in the automotive industry, from students to professionals. “Wix wouldn’t exist without dedicated countermen, passionate students and superior automotive shops,” said Jennifer

Wix Filters Launches Annual Box Top Program

Wix Filters has launched its 2015 FFA Box Top Redemption Program. Through April 30, students in participating FFA chapters across the U.S. can redeem Wix Filters box tops for a donation from Wix. According to the company, Wix has raised more than $700,000 for the National FFA Organization to date. “We are thrilled to be

WIX Filters Donates to National FFA Chapters

WIX Filters awarded $34,160 to national FFA chapters in the United States through a box-top redemption program in partnership with the National FFA Organization. “Our FFA box-top program is an annual success due to the participation of auto parts stores, shops, local agribusinesses and individuals who purchase WIX Filters in support of their local FFA

Wix Filters Celebrates 75 Years

Wix Filters celebrated 75 years of business with a Founder’s Day event and a $7,500 donation to the local school system. “This is a momentous day and milestone in WIX’s remarkable history,” said Keith Wilson, Affinia Group president and CEO. “For the past 75 years, this business has fostered a tradition of growth, innovation and

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