Cooper Offers Consumers ‘Take the Money & Ride’ Rebate
Cooper Tire & Rubber Co. has kicked off its “Take the Money & Ride” promotion that offers consumers who purchase a set of four qualifying Cooper tires a prepaid Visa card up to a $70 value. The rebate is available between March 1 – April 15. Eligible products include: • Adventurer A/T • Adventurer H/T
Hankook Offers Consumers Winter Tire Promo
Hankook Tire America Corp. is offering customers a special winter tire rebate promotion – “2015 Great Winter.” Consumers who purchase a set of four qualifying Hankook passenger or light truck winter tires between Oct. 19 and Dec. 20 will be eligible for a mail-in rebate of up to $80. Qualifying products for this winter promotion
TBC Wants Consumers to ‘Save’ with New Promo
TBC Brands has launched a fall consumer rebate program – “Get Out There and Save.” Between Sept. 12 and Nov. 7 consumers who purchase a set of four qualifying TBC tires will receive a Visa gift card. Consumers who purchase a set of all-terrain tires will receive a $50 gift card, while those who purchase
Vredestein Promo Offers Consumers Spring and Summer Savings
Apollo Vredestein Tyres North America is kicking off the spring season with a national consumer promotion. From now until July 31, 2015, the ‘Spring and Summer Savings’ campaign offers consumers up to $70 prepaid Visa gift card after the purchase of select Vredestein tires. Customers that purchase the Vredestein Ultrac Cento, Ultrac Sessanta, Ultrac SUV
J.D. Power Study Ranks Consumers’ Purchase Criteria
Fifty-one percent of customers who intend to purchase new tires cite brand reputation as a criterion for purchase, the highest among all purchase criteria, according to a study performed by J.D. Power. In its 2015 U.S. Original Equipment Tire Customer Satisfaction Study, J.D. Power ranked consumers’ tire purchase criteria. Ranking highest among consumer purchase criteria
Study: Run-Flats Unpopular With Consumers
Run-flat tire customers are less satisfied overall and replace tires more frequently in the first two years of ownership than customers with non-run-flat tires, according to a study performed by J.D. Power. In its 2015 U.S. Original Equipment Tire Customer Satisfaction Study, J.D. Power measured tire owner satisfaction in four vehicle segments: luxury, passenger car,
Duties Will Harm American Consumers: China Trade Group
The China Rubber Industry Association will appeal the U.S.’s decision to set anti-dumping duties for certain passenger and light truck tires imported from China. “To issue such high duty rates would impair China’s tire manufacturing sector as well as harm the interests of American consumers,” stated the association. “Over the past three years U.S. tire
How Young Consumers are Shaping the Future
Generation Z, the oldest of which are still in their teens, are considered the first truly global generation. Ford Motor Co. sees them as “first truly global generation, born into an on-demand, technology-driven culture. Expected to account for more than 20% of the world’s population, these digitally savvy, socially conscious consumers, most of whom are
99% of Consumers Research Online Before Purchase
Virtually 100% of consumers research online before making a purchase, and 92% purchase based on a blogger recommendation, per Influencer Central. According to the firm, 85% of women consumers consider online reviews extremely or very important when making a purchase. Sixty-seven percent of them say they are more likely to buy if a product gets
Michelin to Take Consumers on Treasure Hunt
One hundred and twenty five years have passed since, Édouard Michelin took over a factory in Clermont Ferrand, France and renamed it Michelin et Cie. As part of its anniversary celebrations the tiremaker is asking consumers to take part in a treasure hunt across the United States. Michelin will utilize geocaching, outdoor treasure hinting in
