Giti Tire USA Adds Tread Academy for Dealers, Consumers
Tread Academy is an online training program to inform North American tire dealers and consumers about GT Radial tires, and offer information on tire technology and maintenance.
Dill Launches TPMS Videos for Consumers, Technicians
Dill Air Controls has launched its new Tire Pressure Monitoring System video series at www.dillvalves.com. The videos are designed to narrow the gap between the consumer and the selling associate, as well as provide technical aptitude and confidence for the technician in the bay, the company said. "Our ultimate goal is to share expertise about
Raybestos Rewards Techs, Consumers in ‘Go Green’ Promo
Raybestos is offering consumers and technicians some "extra green" as part of its "Go Green" brake promotion, which runs April 1 through May 31, 2013. Consumers can earn up to $50 by mail-in rebate with the purchase of Advanced Technology and Professional Grade brake pads and rotors. In addition to the chance to win one
Wagner Brake Promo Offers Rebates to Consumers, DIYers
“The Ultimate Stop” promotion offers cash-back rebates for qualifying purchases of Wagner ThermoQuiet and Wagner ThermoQuiet CeramicNXT brake pads.
Where Consumers Go for Auto Service
In 2011, 22% of consumers polled took their auto repair/service dollars to tire retailers. Twenty percent went to a car dealer, 24% visited an independent garage, and 13% used a quick lube facility. The remainder went to a mass merchandiser, muffler shop or other facility. Data from Tire Review 2011 Consumer Profile.
Pirelli Earns Spots on Consumers Digest List
A pair of Pirelli tires made the Consumers Digest "Best Buy" list in the magazine’s January/February 2012 issue. Making the list were the P Zero Nero All Season and the Scorpion Verde All Season. “We are very proud to have been selected by Consumers Digest,” said Tom Gravalos, vice president of marketing, motorsport and OE for
Are Consumers Reconsidering How They See Tire Brands?
Recently, Consumer Reports posited that the perception difference between good-better-best car brands is shrinking. They made that statement based on the results of their own 2012 Car-Brand Perception Survey. According to that survey, perennial brand perception leaders Toyota, Ford, Honda and Chevrolet (Huh?) “maintained their top positions but have seen the point gap decrease. In
Cooper Line Gets Consumers Digest ‘Best Buy’
The Cooper Zeon RS3-A was selected as a ‘Best Buy’ by Consumers Digest in its review of consumer radials. “It’s exciting to hear the RS3-A achieved another win in third-party testing by being recognized by Consumers Digest," said Hal Gardner, Cooper’s vice president of marketing communications and market intelligence. "This is further evidence of the
Yokohama Video Helps Consumers Save Money When Buying Tires
The latest release in Yokohama Tire Corp.’s consumer-friendly educational video series, “Tire Tips,” focuses on smart buying tips for tires in a tough economy.
Consumers Taking Discount Offers Whenever They Can
[Editor’s Note: While this deals more with consumer grocery buying habits, this story from Knowledge@Wharton offers some lessons for the tire industry.] Before Joanie Demer even sets foot in a grocery store, she thoroughly maps out her game plan. First, Demer, a married mother of two, gets her hands on several of the glossy circulars