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The New Protectionism: Consumers Getting Rick-Rolled by The 0.0076%

I don’t get it. I don’t understand it. I don’t like it. And neither should anyone working in this industry. But in yet another tragic case of the tiny, stubby tail wagging the big dog, the USW – all 24,500 (or so) tire plant-working members – are dictating the terms and conditions under which millions

Horizon’s Guerrieri: New Tariff Bad for Consumers, Bad Business

Responses from the industry to the United Steelworkers latest action to gain another additional tariff on consumer tires imported from China are beginning to surface. On June 2, the USW filed a petition requesting antidumping and countervailing duty relief under Sections 701 and 731 of the Trade Act of 1930, claiming dumping margins as high

Sumitomo Promo Takes Consumers on ‘Journey’

TBC Corp., the exclusive distributor of Sumitomo tires in North America, announced a special sweepstakes for Sumitomo customers – “It’s the Journey.” Customers will have the chance to win a new set of HTR Enhance all-season tires, a GoPro camera and $1,500 in travel expenses. Between June 2 and 30, contest participants are encouraged to

Toyo Gives Consumers A Lift With New Contest

Toyo Tire U.S.A. Corp. has launched a new consumer sweepstakes. “Toyo Tires Gives You a Lift Sweepstakes” runs from May 12 through May 26 on the company’s Facebook page. Toyo’s Facebook fans can enter for the chance to win gift card to put toward gas. “We want our fans to get out there and have fun

Tenneco Brands Spring to Occasion with Promotions for Consumers

Tenneco’s Walker and Monroe Brakes brands are offering two separate spring promotions that will help consumers save money on specific emissions control products and brake replacements. The Walker emissions control brand will help consumers save on emissions control products – including mufflers, welded assemblies and catalytic converters – this spring through its “Exhaust Extravaganza” spring

Conti Promo Captures Consumers’ ‘Need for Speed’

Continental Tire the Americas’ newest promotion pairs the tiremaker with DreamWorks Studios newest film, Need For Speed. Now through April 4, consumers who purchase four passenger or light truck tires for a total of $499 or more will receive an iON Air Pro WiFi Lite-Camera or a $70 VISA gift card. Continental’s ExtremeContact DW tire

Tenneco Reminds Consumers That Even Shocks and Struts Get Old With Promotion

Tenneco Inc.’s Monroe shocks and struts brand launched a consumer promotion that reminds consumers during the spring car care season that replacing worn shock absorbers and struts can enhance their driving safety. From March 1 through April 30, the ‘Everything Gets Old’ promotion offers a VISA prepaid card valued at up to $120 for qualifying

Dorsey Tire Educates Consumers About Tire Repair Scam

Dorsey Tire, a Tire Retread and Repair Information Bureau member, wants to educate consumers about a tire repair scam in Savannah, Ga. Owners of the store are warning residents about what they believe is a scam; Someone in the area is claiming to be a Dorsey employee is damaging the sidewall of tires and then

Study: More Consumers Researching Major Purchases Online

Customers research and compare prices and financing offers before purchasing, according to a study by GE Capital Retail Bank. The “Major Purchase Shopper Study” stated more than 80% of consumers start their search process online, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase. While

Consumers Benefit from Monroe ‘Spring Brakes’ Promo

Tenneco’s Monroe Brakes brand has launched the “Spring Brakes!” promotion, which offers Visa prepaid cards to consumers who purchase and/or install qualifying brake pads.