More Than Half Of Consumers Paid For Major Car Repairs In The Past 5 Years, Study Says
Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford.
Survey Finds Half Of Consumers Connect To The Internet In Their Cars
Metova, a global provider of mobile, connected car, connected home and IoT solutions, has announced the results of a survey revealing consumer sentiment regarding “the connected car.”
How Michelin Wants to Change the Way Consumers Buy Tires
Many tire purchases come down to cost and warranty. But the Michelin Group is looking to change that.
Infographic: What Consumers Need to Know About Winter Tires
How do you explain the benefits of winter tires to a customer? This infographic will help.
Social Influencers Impact Consumers’ Brand Awareness, Survey Says
A “Psychology of Following” survey finds 31% of consumers across the U.S. and Europe said they have made a purchase based off of a social influencer post.
Holiday Expectations Differ for Retailers, Consumers
Retailers are predicting big box stores to be their biggest competition for holiday shopping dollars, but customers see it a little bit differently.
How Consumers Research Tires Before Buying
Before making a big investment like buying a new set of tires, many consumers will seek out advice and expertise to assist in the decision making process.
J.D. Power Study: Consumers Loyal to OE Brands
A recent study from J.D. Power found many consumers will buy the same brand of tire originally fitted on their vehicle.
Wagner Campaign Designed to Educate Consumers
A new advertising campaign from Federal-Mogul Motorparts’ Wagner brand is designed to educate consumers on choosing the right brake pads.
Hercules Lets Consumers ‘Drive into Summer’ with Rebate
Hercules Tire & Rubber Co.’s “Drive into Summer Rebate,” which runs now through June 30, lets customers earn a $50 prepaid debit card when they purchase a set of select Hercules brand tires for their sedan, minivan, CUV, SUV or pickup truck. Qualifying tires include: • Roadtour 855 SPE premium all-season touring • Roadtour 655