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An Inside Look at the Goodyear-Cooper Integration Process [Audio]

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak

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Hankook To Equip The Audi Q4 e-tron And Audi Q4 Sportback e-tron

Hankook Tire will supply the latest Audi electric vehicle (EV) models with tires specially developed for electric cars. The Q4 e-tron and Q4 Sportback e-tron will be equipped with the Hankook Ventus S1 evo 3 ev tire, designed for the unique needs of EVs, such as low rolling resistance, low weight and high load capacity, the

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Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

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K&M Tire: Keeping True to Your Values as Your Grow [Audio]

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

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The Trickle Down Effect of Tire Supply Chain Disruption [Audio]

For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and

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Why Scaling Up Helps Business with Tires Plus’ Jarid Lundeen [Audio]

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that? Jarid tells

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Sullivan Tire CEO Eyes ‘Controlled Growth’ in New England [Audio]

With 77 locations across the New England states, Sullivan Tire & Auto Centers is definitely “one of the big guys” in the northeast. Like its competitors, it is eyeing growth and looking at where the business can expand its footprint. However, as it expands, it knows the business can get more corporate, so how do

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Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Why Change is Healthy for Business with Burt Brothers [Audio]

Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: Hard work. It’s that simple yet also challenging and complicated when you’re the one that’s the owner, service advisor, trainer, technican, HR department and… should we go on? We know other tire dealers out there get

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Commercial Tire Service Safety Basics That Save Lives (Audio)

Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,

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