Big O’s Brian Maciak: ‘We have Aggressive Plans’ for Growth [Audio]
Big O Tires’ President Brian Maciak explains the franchise’s growth strategy and how it looking to better support dealers.
Helping Your Customers Make Sense of Ag Tire Technology [Audio]
Titan International’s Scott Sloan explains how dealers can best help customers with ag tire tech on the market today.
Kenda Updates UHP Tires to Win Racing Podiums [Audio]
Kenda is out to demonstrate its ‘Podium to Pavement’ credo in performance racing.
Understanding Vehicle Inspection Data with Hunter Engineering [AUDIO]
Whether we like it or not, data rules our world today—you know it and your customers want it. Haven’t you noticed that some customers are more informed on what they want when they make a tire purchase? That’s because they’re collecting data—any bits of information—that will ensure they are making a good investment. One way
Hercules Tires’s Simpson: Adapting to LT Tire Trends [Audio]
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s
Innovating Amid Tire Industry Changes with St. Lucie Battery & Tire’s Doug Miller [Audio]
Behind the 17 locations of St. Lucie Battery & Tire is a family of immigrants who moved to southeast Florida in the 1940s. Initially, the Miller family started a poultry and egg business in Fort Pierce, yet one of the oldest boys, Joey, saw a need for batteries in the area. So, after he delivered
AAPEX 2022: What Tire Dealers Can Expect [Audio]
It’s that time of year again—show time! With about a month and a half before the SEMA and AAPEX Shows, we’re gearing up to bring you live coverage from both…and give you a sneak peek at what to expect at the shows this year. Whether you’re busy planning your trip to Vegas for the biggest automotive aftermarket event
Why Focusing on Your Best Customers Pays Off With Suburban Tire’s Gordon Leffler [Audio]
When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the suburbs of Chicago. In
CEMB’s Expansion in the US & its Wheel Balancing Roots [Audio]
When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
