Sullivan Tire CEO Eyes 'Controlled Growth' in New England States

Sullivan Tire CEO Eyes ‘Controlled Growth’ in New England [Audio]

With 77 locations across the New England states, Sullivan Tire & Auto Centers is definitely “one of the big guys” in the northeast. Like its competitors, it is eyeing growth and looking at where the business can expand its footprint. However, as it expands, it knows the business can get more corporate, so how do you sustain the personal, family-oriented approach to the business as you grow?

In this episode of What’s Treading with Tire Review, we spoke with Joe Zaccheo, Sullivan Tire’s recently-appointed president and CEO, who explained how the company is keeping that family feel as it expands. Zaccheo, a 26-year Sullivan Tire veteran, is a champion of the company’s “controlled growth,” especially as it looks for opportunities to expand in Connecticut and central and western Massachusetts. Yet, as a tenured member of the Sullivan Tire team, he’s been involved in employee growth initiatives –such as its leadership development programs–that have allowed the business to retain employees for decades.

In this episode, Zaccheo discusses:

  • His start in the industry. (0:56)
  • How acquisitions have become a central part of Sullivan Tire’s growth strategy. (2:04)
  • The importance of culture and treating employees like family as well as challenges that come with acquisitions. (6:29)
  • Where he sees Sullivan Tire’s “controlled growth” taking place. (11:05)
  • How Sullivan Tire has invested in its employees, from evaluating compensation to incentives, which have led to 400 of its 1,200 employees being with the company for 10 or more years. (15:28)
  • The start and evolution of Sullivan Tire’s Leadership Development Program and how it promotes cross-functional collaboration among teams across the company’s locations (18:06)
  • How the company is confronting challenges, such as the current labor shortage and inflation, and why Zaccheo thinks it’s important for the company to “build the bench” of rising talent to take the company into the next generation (23:36)

Subscribe to the audio podcast on  Apple PodcastsSpotify and Google Podcasts. You can also watch the video version of this podcast here or on YouTube.

You May Also Like

Making Race Tires for Formula Drift with GT Radial (Audio)

Giti Tire USA’s David Poling explains the technology that goes into race tires and how GT Radial’s Formula Drift tires are built for the conditions.

Giti Tire What's Treading Dave Poling

A cloud of smoke arises from the GT Radial Champiro SX2 RS tires as Formula Drift Driver Odi Bakchis brakes to a halt. The tires are hot and worn after a few laps drifting, but they’ve kept Odi on the track for the full afternoon. So, what does in to the technological marvel that is race tires?

Tire Changer Technology to Help Improve Productivity [Audio]

We’re joined by Rick Kennedy, product manager at Coats, who shares what new technology is essential for investing in a tire changer today.

Whats-Treading-Rick-Kennedy-Coats
EV Tires: What Do You Need to Know (Audio)

Learn how different tiremakers are addressing EVs and how your shop can prepare to see more EVs in your bays down the line.

Whats-Treading-EV-Tires
Big O’s Brian Maciak: ‘We have Aggressive Plans’ for Growth [Audio]

Big O Tires’ President Brian Maciak explains the franchise’s growth strategy and how it looking to better support dealers.

Big O Tires Brian Maciak
Maine Right to Repair Update with VIP Tires & Service’s Tim Winkeler

Tim Winkeler, president and CEO of VIP Tires & Service, shares how his team is leading the effort to educate consumers about right-to-repair in Maine.

Whats-Treading-Tim Winkeler-VIP-Tires-right-to-repair

Other Posts

What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.

WT-triangle-1400x700
Sun Auto Tire & Service Celebrates Expansion with Ford Bronco Sport Giveaway

Sun Auto Tire & Service is giving away a 2023 Ford Bronco Sport to celebrate five new Houston area locations.

Sun-Tire-Ford-Bronco
A VIP Tires Executive’s Secret to Technician Retention

Read what it takes to see success when a new store comes online, how VIP retains its technicians, and expected sales trends during the second half of the year.

VIP-Tires-Gary-MacCausland-QA-1400
How Diversification Opens Doors for Wegmann Automotive

We discuss how Wegmann Automotive is growing its business, especially in the wheel weights and TPMS categories.

Whats-Treading-wegmann-1400x700