Hankook Named SABRE Award Finalist
Hankook Tire America Corp. has been named a 2016 North America SABRE Awards finalist for its Formula Drift racing sponsorship public relations and social media campaign. The tiremaker is one of five finalists in the SABRE Award’s “Sponsorship” category, which includes JetBlue, Microsoft, Benzac and Humana. The “Hankook Tire Kicks it into High Gear with
Hankook Adds ‘Vanishing Act’ to US Marketing Campaign
Hankook Tire America Corp. has launched the second installment of its “Never Halfway” integrated marketing campaign – “Vanishing Act.” The “Vanishing Act” installment of the campaign features professional racer, Rhys Millen, driving a challenging mountain course in a car equip with Hankook Ventus performance tires. “Since the launch of the ‘Never Halfway’ advertising campaign in
Hankook to Showcase New Truck, Bus Tires at MATS
Hankook Tire America Corp. will showcase two new tires – the DH07 drive position/pickup and delivery tire and the TH22 low platform trailer tire – at the 2016 Mid-America Trucking Show in Louisville, Ky., March 31-April 2. The DH07 is designed for medium and long haul applications and incorporates a wider three-channel zigzag groove tread
Hankook OE On BMW 7 Series
Hankook Tire Co. was selected as OE supplier for the all new BMW 7 Series. The luxury limousine will feature Hankook Tire’s Ventus S1 evo2 in special runflat sizes 245/50R18Y*RSC, alongside mixed sizes 245/45R19Y*RSC for the front and 275/40R19Y*RSC for the rear axle. Additionally, Hankook will provide its Winter i*cept evo will in size 245/50R18H*RSC
Hankook Kicks Off ‘ Great Catch’ Rebate Promo
With professional baseball just around the corner, Hankook Tire America announced its 2016 “Great Catch” mail in rebate promotion. Between March 19 and May 22 consumers who purchase select Hankook tires are eligible for a mail in rebate of up to $100. “The Great Catch rebate promotion is a fantastic way for consumers to save
Hankook Displays Tires on Opel GT Concept
Hankook Tire Co. is exhibiting a new concept tire on the Opel GT Concept during the Geneva auto show. With a futuristic “roller skate design,” solid red tires are placed on the car’s front axle and black on the rear. The tire sidewall and tread design follows the curves and futuristic look of the Opel
Hankook Wins iF Design Award
Hankook Tire Co.’s Hyblade concept tire earned the Gold Award in the iF Design Award 2016 on Feb 26. “With recognition by world’s prestigious awards, Hankook Tire displays its profound prowess in both performance and design. It is meaningful to begin 2016 by winning the highest award at iF Design award,” said Seung-Hwa Suh, vice
Hankook Unveils Strategy
At its annual Partners Day meeting in Liberia, Costa Rica, Hankook Tire America Corp. provided 87 dealers an overview of the tiremaker’s strategy in terms of logistics, production, OE, marketing strategies and R&D technologies. Sean Denlein, senior vice president of sales for Hankook Tire America Corp., said that in order to be a top tier
Hankook Launches New Website
Hankook Tire America Corp. has redesigned its website. The new site provides visitors with easier navigation and functionality for locating information on Hankook tires or local dealers, the tiremaker said. Additionally, the mobile-friendly site features extensive product information, an enhanced media center and video gallery, as well as corporate information. The site also features online
Hankook Recalls Thousands of Ventus S1 Noble 2 Tires
Hankook Tire America Corp. is recalling approximately 46,968 Ventus S1 Noble 2 Tires due to a sidewall defect. Affected tires may develop cracks in the tire sidewall and lose air, causing loss of tire pressure and tire failure, according to NHTSA. Ventus S1 Noble 2 tires being recalled include: – size 245/45R18 96W, manufactured from
