Hankook Partners with Real Madrid
Hankook Tire and Real Madrid CF have signed a sponsorship agreement for three seasons that takes effect July 2016. With the partnership, Hankook will have perimeter advertising during all home games at the soccer club’s Santiago Bernabéu Stadium and a range of global marketing rights, including a number of promotions with the club’s players. Hankook will
Hankook Supports Veterans at Reds’ Military Appreciation Day
Hankook Tire America Corp. presented Disabled American Veterans (DAV) with a $150,000 donation during Cincinnati Reds’ Military Appreciation Day Game on June 12, hosted at the Great American Ball Park. The tiremaker also kicked off its Hankook Heroes program to honor military veterans. Through the program, anyone can enter someone who’s served in the U.S.
Hankook Extends Racing Partnership
Hankook Tire Co. has extended its partnership with FIA Formula 3 European Championship for another three years. This is the second time the tiremaker has extended its contract with FIA. With the partnership, Hankook will continue to supply its Ventus Race F200 racing tires for the FIA Formula 3 racing teams’ 225 hp racing cars.
Hankook’s ‘MiU’ Magazine Wins Mercury Grand Winner Award
Hankook Tire Co.’s corporate magazine MiU was honored with a Grand Winner award in the Magazines-Design category at Mercury Excellence Awards 2015/2016. “It is great privilege to receive a Grand Winner at the world’s best communication awards,” said Seung-Hwa Suh, vice chairman and CEO of Hankook Tire Co. “As MiU represents Hankook Tire’s design philosophy
Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
Hankook OE on Nissan Frontier
Hankook Tire Co. will supply its highway all-season Dynapro HT and all-terrain Dynapro AT-M tires as original equipment for the 2016 Nissan Frontier. The Dynapro HT will be available on the Frontier in sizes P265/70R16T and P265/60R18T, while the Dynapro AT-M will be available in size P265/75R16T. The Dynapro HT provides drivers greater treadwear, enhanced
Hankook Fined in China for Pricing Monopoly
Hankook Tire Co.’s affiliate in Shanghai has been fined in China for breaching anti-monopoly regulations in the country, the Korean Herald reports. According to the newspaper Hankook’s affiliate has been fined nearly $334,000, roughly 1% of its annual sales. Hankook Tire was found to have violated regulations regarding “minimum resale price maintenance” between 2012 and
Hankook Relocating Headquarters to Nashville
Rumors of a move were confirmed when Hankook Tire America Corp. announced on April 13, that they’re relocating their North American headquarters from Wayne, N.J., to Nashville, Tenn. Hankook officials made the announcement together with Tennessee Gov. Bill Haslam. “I am delighted to announce that Hankook Tire will move our American headquarters to Nashville later
