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Snow Control: BFNAT Launches New Blizzak at Bridgestone Winter Driving School

BFNAT Launches New Blizzak at Bridgestone Winter Driving School

BFNAT Introduces New Blizzak in Steamboat Springs

(Akron/Tire Review) At a special winter driving event held late last week in Steamboat Springs, Colo., Bridgestone/Firestone North American Tire (BFNAT) launched its new Bridgestone Blizzak WS60 tire to dealers and media.

BFNAT Adds to Blizzak Line

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has expanded its Bridgestone Blizzak winter tire line.

How Winter Tires Exemplify the Cost of Confidence

Remarkable tire professionals focus on why the product they’re selling is worth the investment.

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New Bridgestone UHP Tires Featured on Lamborghini Revuelto

The Lamborghini Revuelto supercar will be available with bespoke Bridgestone Potenza Sport high-performance tires.

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Bridgestone Provides A/T, Winter Tires for Lamborghini Huracán Sterrato

Bridgestone said the tire is the world’s first-ever supercar all-terrain tire to feature run-flat technology.

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Capitalizing on the Winter Tire Opportunity

It’s a frigid February morning in Chicago. The kind of cold that creeps into the depths of your lungs, making it difficult and even a little painful to breathe. The kind of cold that literally takes your breath away. The snow was falling as I stepped into my car and took off across The Chicago

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The Argument for the Winter Tire Sale

Selling winter tires offers the dealer an opportunity to make another sale to an existing customer, and since winter tires are specifically designed to run in cold weather and snow, that’s also good for consumers in cold-weather states.

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2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

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Bridgestone Tires Will Come OE on BMW X5, X7

Bridgestone’s tire lines have been specified as original equipment on the fourth-generation BMW X5 and the new BMW X7 luxury sports activity vehicles.

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