Bridgestone Partners with Amateur Hockey
Bridgestone Canada Inc. is teaming up with amateur hockey in its new advertising campaign – Bridgestone “The Official Tire of Great Stops.” The campaign allows amateur goalies the chance to show off their great stops, while connecting customers to the Bridgestone Blizzak brand’s promise to deliver confident stopping on ice, Bridgestone said. Individuals, 13 or
Winter Driving Experience
The squeal of tires braking on ice reverberated throughout the University of Notre Dame’s Compton Family Ice Arena as trade media test drove vehicles fitted with Bridgestone’s Blizzak DM-V2 and Blizzak WS80 winter tires. In preparation for winter, Bridgestone Americas and Tire Rack teamed up to present the Winter Driving Experience in South Bend, Ind.,
Midas Focusing on Tires in Advertising
This fall, Midas will focus on the tires-service message and will be offering consumers special offers throughout November. Shops in the U.S. will offer consumers up to $160 in mail-in rebates on four select Goodyear and Cooper tires. In Canada, customers can receive up to a $140 rebate on Goodyear, Dunlop or Bridgestone Blizzak tires.
Bridgestone, Tire Rack Present Winter Driving Experience
In preparation for the winter, Bridgestone Americas and Tire Rack teamed up to present the Winter Driving Experience in South Bend, Ind., Sept. 29- Oct. 1. Trade media were invited to the event at the University of Notre Dame’s Compton Family Ice Arena to test drive vehicles fitted with Bridgestone’s Blizzak DM-V2 and Blizzak WS80
Magazine Winter Performance Tests Reach Finals for 19 Tires
German auto magazine AutoBild has set the field of 19 winter season tires to face its full range of testing, the results of which will be revealed later this year. The magazine started with 49 dedicated winter and two all-season tires – in size 185/60R15 – and ran them through wet and snow braking measurements
Bridgestone Debuts New Winter Tire
Starting July 2015, Bridgestone Americas will be offering a new winter tire for CUVs, SUVs and light trucks – the Blizzak DM-V2. The Blizzak DM-V2 features an all new tread pattern and compounding to offer drivers more control when driving in ice, snow and slush, Bridgestone said. The DM-V2 replaces the DM-V1, offering several improvements
Prep for Winter
With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this past winter had a positive effect for dealers selling winter tires, and industry experts expect this upcoming season to be another positive for dealers, as well. “We have not had a
Winter Tires – I’m Sold
As I sat with the pedal to the floor looking out onto ice, I couldn’t help thinking this isn’t right. I shouldn’t have my right foot flat on the floor. How have I only hit 10 mph and why does that feel so fast? Most importantly, why am I driving a Lexus ES350 on a
Bridgestone Rolls Out Tall, Narrow Tire on BMW i3
Bridgestone releases a tall tire for the BMW i3 electric car.
Bridgestone, Toyo, Nexen Win Japan Good Design Awards
Three tires have been given a Good Design Award by the Japan Institute of Design Promotion (JDP) this year. These are the Bridgestone Blizzak VRX, the Toyo M929 TBR tire and the Nexen N9000 semi street racing tire. Nexen is the first Korean tiremaker to win a Good Design Award, and considers the Japanese accolade