Steps to Writing Promos
Word of mouth may be thebest kind of advertising, but there will be a point when you’ll have to createpromotional material. And when you do, make sure you’re using the rightwords/methods to motivate your target audience: • Always focus on yourtarget audience, and on what they need to know about your dealership andservices. Put the
Dealing with Slow Times
The tire business can be seasonal, geographical or both. Depending on where you’re located and the time of year, you may experience heavy sales periods followed by dry spells. Fortunately, there are several things you can do to avoid a total drought: • Have a “limited-time only” sale on certain tires and accompanying service. During
Dealing With Diversity: Reaching Out to All Demographic Groups is Vital to Success
Reaching Out to All Demographic Groups is Vital to Success in Today’s Diverse Marketplace Everywhere you turn today you hear and read about diversity – and its importance to and impact on our nation’s economy and harmony. Large corporations have gone so far as to install diversity officers, managers in charge of making sure people
Tenneco Launching Exhaust Promo
Tenneco Inc.’s Walker exhaust group is launching its Walker Exhaust Extravaganza sales promotion, which will run from Apr. 1 through May 31.
Toyo Makes Key Corporate Appointments
Japan’s Toyo Tire & Rubber Co. has promoted Masaharu Yoshimoto, president and CEO of its Toyo Tire USA Corp. subsidiary, to the additional post of senior corporate officer.
Continental Wraps up ‘Fantastic Four’ Sweepstakes
Continental Tire presented the keys to a custom 2007 Dodge Charger to April Ingannamorte of Altamonte Springs, Fla., the grand prize winner in the “Continental Tire Power of Four” Sweepstakes.
Conti Readies ‘Ultimate Adventure’
Continental Tire North America will soon launch its Ultimate Adventure consumer sweepstakes, with a top prize of a new customized Range Rover Sport.
ATD Makes Management Changes
American Tire Distributors Inc. made a number of management promotions in sales, marketing, operations and finance areas.
10th Year for Tenneco Expert Plus Program
Tenneco is celebrating the 10th anniversary of its Expert Plus program for service installers.
Tyrexpo Africa Exhibitor Numbers Up 8% for 2008 Show
It is now less than a month before Tyrexpo Africa 2008 gets underway in Johannesburg, and recent figures tell of an even healthier show than the debut exhibition in 2006.