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Federal Puts Feddi Out Front

Federal Tire’s cartoon ambassador Feddi will be getting greater exposure by the Taiwan tiremaker.

Enchanting Results: Conti Gold Dealer Program’s Growth Offers Rewards for Members

Conti Gold Dealer Program’s Growth Offers Rewards for Members

Racing Ahead: Local Event Sponsorship Can Boost Your Brand Awareness

Local Event Sponsorship Can Boost Your Brand Awareness Last month we discussed a number of new technologies that are evolving in the tire industry. Goodyear has made huge leaps with its products over the last several years and has been the recipient of a number of awards in this year alone. It is very fitting

Koji Toyoda Becomes MD at Toyo Tyres

Toyo Tyres (UK) Ltd. has announced that managing director Tatsuo Mitsuhata will move to Toyo’s European head office in Germany to become vice president of Toyo Tire Europe GmbH, Toyo U.K.’s parent company. The move takes effect at the end of May.

Yokohama Official Tire of Two Minor League Baseball Teams

Yokohama Tire Corp. will use America’s favorite pastime as the backdrop for several tire dealer and consumer promotions.

Yokohama Personnel Changes

Yokohama Tire Corp. announced that Takao Oishi will be promoted to corporate officer of The Yokohama Rubber Co., effective June 27.

Smart Marketing to Grow Your Business

  Oftentimes “marketing” is acatch-all for promotions, trade shows, special event sales, in-store celebrityappearances, direct mail, newspaper ads, radio spots – the list goes on. It’s hard to define whatconstitutes marketing and which parts you should consider using to help buildyour business. The truth is that the correct answer is all of the above. But,

General Launches Redesigned Web Site

Continental Tire North America has redesigned its General tire Web site – www.generaltire.com.

Toyo Reaches Back for New HP Sales Manager

Joe Jordan has returned to Toyo Tire USA Corp as national sales manager for high performance and specialty light truck tires.

The Color Green Coming To Your Shop

You can’t ignore the movement. Here’s how to make it work for you. Anyone who has been around since the 1960s remembers the beginnings of the environmental movement, our first recycling efforts and the green-colored peace sign that was adopted as the pro-ecology logo. Since those first baby steps, we’ve seen the birth of CAFÉ