Yokohama Personnel Changes
Yokohama Tire Corp. announced that Takao Oishi will be promoted to corporate officer of The Yokohama Rubber Co., effective June 27.
Smart Marketing to Grow Your Business
Oftentimes “marketing” is acatch-all for promotions, trade shows, special event sales, in-store celebrityappearances, direct mail, newspaper ads, radio spots – the list goes on. It’s hard to define whatconstitutes marketing and which parts you should consider using to help buildyour business. The truth is that the correct answer is all of the above. But,
General Launches Redesigned Web Site
Continental Tire North America has redesigned its General tire Web site – www.generaltire.com.
Toyo Reaches Back for New HP Sales Manager
Joe Jordan has returned to Toyo Tire USA Corp as national sales manager for high performance and specialty light truck tires.
The Color Green Coming To Your Shop
You can’t ignore the movement. Here’s how to make it work for you. Anyone who has been around since the 1960s remembers the beginnings of the environmental movement, our first recycling efforts and the green-colored peace sign that was adopted as the pro-ecology logo. Since those first baby steps, we’ve seen the birth of CAFÉ
Warranty Blues: Tire Warranties, Frustrated Consumers and Baffled Dealers
Tire Warranties, Frustrated Consumers and Baffled Dealers A major tire company executive once insisted that there was no place for a radial ply tire in the U.S. Months later he was replaced. Those were the days when a radial was expected to return nearly 40,000 miles – astounding for that time. The driving public, Detroit
Porter Named TIA PR Head
TIA hired its first dedicated public relations manager in more than a decade, adding Richard Porter as its new manager of public relations and promotions.
Goodyear Expands Marketing Push for ComforTred
Goodyear is launching a heavy promotional push to support its Assurance ComforTred line.
AAIA Elects New Officers and Board of Directors
Automotive Aftermarket Industry Association (AAIA) elected its new officers and directors for 2008-2009.
Retirements Bring TBC Reorg
With the planned retirements of several key executives, TBC Corp. has made a number of organizational changes, including promotions and a new structure.