Blizzak ‘Chill Zone’ Educates Winter Drivers
Bridgestone Americas Tire Operations has launched the Bridgestone Blizzak Chill Zone, designed to educate consumers about driving in winter conditions, as well as offer winter driving tips from experts at the Bridgestone Winter Driving School. To find out more about Bridgestone Blizzak winter tires and learn helpful winter driving tips to improve winter driving skills,
Always Install Two New Tires on the Rear Axle
When it’s time to replace only two tires on passenger vehicles, logic should take a back seat to physics – or in this case, a rear axle. Typically, vehicles are shod with four similarly designed and constructed tires of the same size on the front and back. The tread depth of each starts out equal,
More Details on Bridestone Restructuring
In addition to moving select operations of its Bridgestone Bandag Tire Solutions unit from Muscatine, Iowa, to Nashville, Tenn., Bridgestone Americas also plans to relocate its original equipment tire unit there from Lovi, Mich. All the current Bridgestone locations “will continue to house important operations,” including Muscatine, Lovi and retail facilities in Bloomingdale, Ill., and
Bandag Operations Will Relocate to Nashville
Senior management and certain functions of Bridgestone Americas’ (BSAM) Muscatine, Iowa-based Bridgestone Bandag Tire Solutions will relocate to the Nashville, Tenn., area, including BSAM’s headquarters facility in Nashville. This move is part of an overall effort to restructure the way BSAM does business across its North American operations. The company said its goals are to
10th National Tire Safety Week Set
The Rubber Manufacturers Association has selected June 5-11, 2011, as the tenth annual National Tire Safety Week. NTSW is an initiative of the RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure their tires are in good working condition.
Firestone, LeTourneau Technologies Celebrate Milestone
Company leaders from both Firestone and LeTourneau Technologies Inc. celebrated the 75th anniversary of the relationship between the two entities at The Reserve in Longview, Texas. The companies’ partnership is the longest relationship between manufacturer and supplier in the earthmoving tire industry. The commemorative event featured a ceremonial video honoring the men who made it
ASA Tire Systems Chosen as Software Provider for BATO Dealers
Bridgestone Americas Tire Operations’ Consumer Replacement, U.S. & Canada Consumer Tire Sales division has selected ASA Tire Systems as the software provider for its North American consumer dealers. ASA said it will supply its point of sale and accounting enterprise software solution, which includes an integrated suite of BATO interfaces and other optional add-on modules.
TIA Adds ‘Green’ Forum to GTE Schedule
TIA is brining a "green" perspective to the proceedings with a late addition to the upcoming Global Tire Expo schedule. TIA will hold a forum “Making ‘Green’ Work For Tire Dealers” on Wednesday, Nov. 3 from noon to 1 p.m. in Room S231 of the South Hall at the Las Vegas Convention Center. Dick Gust,
Counteract Balancing Beads Gets Brazil Boost
Bridgestone Americas’ truck tire business in Brazil will offer Counteract balancing beads to customers of all of its 107 Bridgestone Bandag retreading shops. Bridgestone Bandag Brazil signed a contract with Balanceamento AutomÁtico, which markets the Counteract product in Brazil.
Michelin Ads Attract More Undesired Attention
Once again, Michelin advertising has run afoul of the authorities over its advertising claims – the fourth such time in the last 18 months. This time, acting on a complaint by Bridgestone Americas, the National Advertising Review Board (NARB) panel has recommended that Michelin North America modify print advertising for the company’s HydroEdge tire. Bridgestone