Balmy Weather Doesn’t Slow Next Gen X-Ice Xi3 Launch
The unseasonable climate didn’t diminish the media and dealer launch of the new Michelin X-Ice Xi3, an upgrade from 2008’s successful X-Ice Xi2.
Lube Bay Strategies for Vehicle Inspections
The traditionally recommended 3,000-mile oil change interval is now rapidly becoming part of automotive history, meaning shops may have a reduced number of repairs sold during a routine lube bay visit. Here’s how to check for added profits during a standard oil change.
Firestone Fuel Fighter Mark Resurfaces
Bridgestone Americas Tire Operations (BATO) has revamped its Firestone brand’s fuel-efficient trademark, Fuel Fighter, bringing it to the replacement tire market. The Fuel Fighter mark indicates the tires have been designed to improve a vehicle’s fuel efficiency by using advanced compounds and optimizing the tire’s structure and tread design. These tires use Firestone proprietary polymer
BluEarth OK’d for Prius OE
Yokohama’s BluEarth S34BZ eco tire has been chosen as original equipment for the 2012 Toyota Prius V. The new crossover, which is known as the Prius+ in Europe, is available to U.S. and Canadian purchasers fitted with the BluEarth tire in size P205/60R16 91V. “The Prius has become very iconic among consumers who are eco-aware
Record Crowd Sees 2011 TAFF Award Winners Named
More than 500 guests filled the King’s suite at the Birmingham Metropole hotel on Oct. 21 as members and guests alike celebrated record attendance at the 82nd National Tyre Distributors Association (NTDA) annual dinner and Tyre and Fast Fit Awards (TAFF). After announcing the winners, NTDA chairman David White used his speech to announce the
Is There Help for the ‘Accidental Performance Buyer?’
Accidental performance buyers almost always identify themselves, especially by the time they get to the tire store. Accidental performance buyers will complain about the performance of their all-wheel-drive sports car in the snow. They’ll moan about the rough ride of their 22-inch-wheel-shod vehicle. They’ll complain about bent wheels, and wonder why their tire blew out,
Yokohama Museum Exhibit Opens in Boston
The exhibit showcases Yokohama’s BluEarth-1, its latest orange oil-infused passenger car tire, and the ultra-thin AirTex Advanced Liner.
Goodyear Gets Big OE Deal on Tiny Car
Goodyear Assurance Fuel Max tires have an OE fitment on the micro-subcompact 2012 Scion iQ.
Yokohama’s Orange Oil Technology a Museum Exhibit
The Museum of Science in Boston will feature Yokohama Tire Corp.’s eco-friendly orange oil tire technology in a 2-year "Making a Greener Tire" interactive display beginning this fall. The exhibit will highlight BluEarth-1, the company’s latest orange oil-infused passenger car tire.The display in the museum’s Transportation, Renewable Energy and Nanotechnology area, revolves around the BluEarth-1’s
Updated Goodyear Assurance Gets 16-City Launch Demo Tour
Goodyear’s new Assurance TripleTred All-Season is hitting the road – literally – by embarking on a grueling 16-city tour to support its official launch.First shown at January’s Goodyear national dealer meeting in Dallas, the Assurance TripleTred All-Season will take center stage at a dealer-centric roadshow that kicked off in late July with a special event