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Proxes A20 OE on New Prius v Hybrid

Toyo’s all-season Proxes A20 has been selected as OE on the all-new 2012 Toyota Prius v hybrid, which will hit the North American market later this year. The tire will be fitted in size P215/50R17.

SR Costs Set To Rise as NR Prices Soar

(From SA Treads) – 2011 could well turn out to be the most challenging year yet, at least where the tire business is concerned. Amid rumors of one or possibly even two more new tire price hikes before the year is through, consumers justly have cause for concern. Largely driving this trend is escalating raw

The Blimp Does Not Remain the Same

So, just what does an iconic, global corporate symbol go for these days? Well, they’re not cheap, that’s for sure. According to Product Design & Development magazine, Goodyear will be forking over some $20.6 million each for the three new Zeppelin NT airships it plans to buy as part of its new deal with German

Ecopia EP422 Line Expanded, Fuel Calculator Online

Bridgestone Americas has announced the expansion of its Bridgestone Ecopia EP422 line with the addition of 24 new sizes.

Lawsuit Surfaces as Universal TPMS Sensor Offerings Grow

The automotive aftermarket has become crowded with universal TPMS sensors. The company laying claim to pioneering it all says it welcomes the competition, but wants a level playing field. For the last few years, "one-size-fits-all" sensors have been arriving by land and sea, carrying descriptions such as "programmable sensor systems" and "multi-vehicle protocol technology." Not

Yokohama Advan OE on New Alpha

Yokohama Rubber Co. said its Advan dB has been selected as OE for the new 2012 Toyota Prius Alpha. The standard OE tire will be fitted in size 205/60R16 92V.

Hybrid Service: Nissan Altima

The hybrid version of the Nissan Altima was introduced in 2007, but only as a limited production model (about 40,000 cars a year). Unlike the Prius, the Altima is not a purpose-built hybrid car, but a hybridized version of a regular production vehicle (similar to what Honda did with its hybrid version of the Civic).

Handling Hybrid Vehicle Service

In light of unstable fuel costs, consumers are once again returning tobasic transportation by trading in their old gas-guzzling SUVs for moreeconomical vehicles, especially those powered by hybrid electricvehicle (HEV) technology. This was especially evident in thegovernment’s Cash For Clunkers program, which had to be extended due tothe surprisingly swift consumer response to the program.Hybrid

Power Assist: Servicing Saturn VUE Hybrids

General Motors’ first foray into hybrid technology came in 2007 with the introduction of a hybrid version of the Saturn VUE.The hybrid version of the VUE was initially referred to as the “Green Line” model because of its improved fuel economy: 25 mpg city and 32 mpg highway versus 22/27 for the regular version of

Michelin Adds New BFGoodrich T/A for Work and Play

More than a year in the making, Michelin North America finally took the wraps off of the BFGoodrich Rug­ged Terrain T/A, the latest BFG-brand light truck/SUV radial. And this new tire, said MNA, is all work and all play. The tire was originally slated for a 2010 introduction, but production was rescheduled when demand increases