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Puzzled Over ‘Pent-Up Demand’ and Supply Problems

Lost behind the distractions of dizzying price increases and complaints about fill rates and (depending on who you talk to) positive/negative outlooks is the simple fact that things might just get worse. Way worse, as facts go. We’re at the tail end of Dealer Meeting Season now and we’ve heard many presentations from many tire

Crisis in Japan: USW Pitches In, Goodyear OK

The United Steelworkers in Canada have donated $20,000 toward earthquake and tsunami relief efforts in Japan. Nearly 10,000 confirmed deaths occurred in the Mar. 11 disaster. The donation came from the USW Canada’s Humanity Fund. The Steelworkers’ contribution will be channeled through International Chemical Energy and Mining Unions Federation affiliates in Japan, and the Canadian

Schrader EZ-Sensor Coverage Expanded

Schrader has expanded coverage of its EZ-Sensor technology, an OE-replacement TPMS sensor that can be programmed to function across diverse car makes and models. EZ-Sensor now covers over 62% of TPMS-enabled vehicles in the U.S. – over 30 million vehicles – including new support for vehicle platforms such as Dodge and Jeep, and expanded coverage

Yokohama Continues Sports Marketing With NBA

Yokohama Tire Corp. has partnered with the NBA for the fourth consecutive year, and is now sponsoring both the Boston Celtics and the Houston Rockets.According to Shawn Denlein, Yokohama director of consumer product sales, “The NBA agreement enables Yokohama to execute promotions designed to drive traffic to dealers. One of the most popular and successful

Frigid Temps Don’t Slow Giti Winter Rollout

At a certain point, there is little difference between -5F and -20F. Cold is just cold, and warmer shelter is the only sane answer. Unless, of course, you’re banging around a parking lot trying out some winter tires. Adrenaline pumps with every twitch, helping keep the body temp in check. And each lap brings another

17…Now Serving 17…Is 17 Here?

In the aftermath of the U.S. government’s finding that uncontrollable and unintended acceleration in Toyota cars – the BIG automotive story of 2010 – was nothing but a big smelly pile of doodie-doo, Bloomberg Businessweek suggested that the consumer media owed the Japanese automaker a big fat apology. Good freakin’ luck there, guys. The consumer

Raw Material Impact Forces Home Country Hike for Yokohama

Analysts from Deutsche Bank commented that Yokohama Rubber Corp.’s third quarter operating profit margin declined two percentage points year-on-year to 11.9% because "price hikes offset only 2.7 billion yen of the 7.8 billion yen of impact to profits from rising natural rubber and other raw materials prices." They also observed that the company did not

Hercules’ TDW Expands Into Michigan

Tire Dealer’s Warehouse, the multi-brand tire wholesale division of Hercules Tire & Rubber Co. in North America, has expanded its marketing efforts to include the Detroit Metro area. The expansion of TDW’s Midwest Division consists of five counties in southeast Michigan, including the Detroit and Ann Arbor areas. The company said it plans to expand

Colo. Woman Killed in Wheel-Off Accident

A 35-year-old woman was killed in Thornton, Colo., yesterday when a truck tire crushed the roof of her car. According to local reports, two driver side rear tires came off a semi traveling south on I-25 Monday afternoon. One of the tires hit the median and went airborne, striking the woman’s northbound Toyota Camry. The

Cheng Shin Investments Show Competitive Plans

When financial analysts said that 2009 was a "banner year" for Cheng Shin Rubber Ind. Co. in a report published back in May, the market watchers weren’t overstating the facts. But in 2010, when the 2009 results were made public, the Taiwan-based tire manufacturer which is responsible for the Maxxis brand and Maxxis International companies,