Dialogue Starts?
Here’s What You (Few) Had to Say About Tire Repair Questions.
Conti PureContact Offers Drivers, Dealers the Full Package
The latest rollout from Continental Tire the Americas has so many selling points, the tiremaker said it had to focus its marketing efforts on a handful of key features to streamline the message for consumers. The new Continental PureContact, which the company touts as a “luxury performance all-season replacement tire,” offers EcoPlus, Comfort Ride and
Doing Social Contests Right
We’re in the throes of developing a really cool Facebook promotion for one of our clients, so I thought now would be a good time to share some do’s and don’ts on social media promotions. Like any promotion, Web 2.0 campaigns can accomplish a number of things. Maybe you want to collect email addresses, build
TBC Selects Leaders for Midas Franchise Operations
Following TBC Corp.’s acquisition of Midas, Inc., the company appointed Midas veteran Mike Gould to head Midas’ North American franchise organization. Gould, who has spent 32 years with Midas – serving most recently senior vice president of franchise operations – has joined TBC as senior vice president and chief operating officer for Midas. Tim Garza
Product Spotlight: TPMS Tools
Tire pressure monitoring systems play a vital role in maintaining proper vehicle tire pressure. Drivers of an estimated 50 million vehicles in the U.S. and Canada rely on these devices to track inflation pressure, ultimately leading to less flats, better gas mileage and longer tire life. Because the mandatory systems are so prevalent, it’s important
Subaru Service Essentials
In this age of extended service intervals and exaggerated claims of longevity with little maintenance, selling service at a fair price is becoming more difficult. To help boost service sales, consider building a planned process for servicing your customers’ vehicles.
Yokohama Showcases Orange Oil in All-New Avid Ascend
How does orange oil make tires better (at least in the minds of Yokohama Tire Corp. researchers)? There is a laundry list of legitimate chemistry and compounding reasons, deep level science only the most nerdy among us could understand. And then there is one special reason. Believe it or not, YTC R&D folks confess, it’s
Yokohama Launches Rockets Promotion
Yokohama Tire Corp. has partnered with the NBA’s Houston Rockets for the second consecutive year and will hold a "Home Team Pride" program from March 15 to April 30, in which consumers will receive an $85 gift card to the Rockets’ Pro Shop with the purchase of four Yokohama tires from participating local dealers. “This
Futile Hunt
All kinds of horrible, ear-corrupting sounds can originate from a typical service bay – everything from squeaky customers to seized tensioner pulleys – but the sudden phonic assault emanating from the parts room last week caught me by surprise. I poked my head through the doorway. “Everything alright in here?” Tooner logged off the shop
The Best Idea I’ve Ever Had
Top tire dealers share that one brilliant idea that shaped their success.