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Hi Ho! Hi Ho! It’s Off to…

So it’s off to Vegas I go. * * * * * * * It’s Nov. 12 now, it’s snowing and I’m back from the dry desert and not-as-crowded-as-thought Las Vegas Convention Center. While the SEMAfolks were decreeing “record-breaking” attendance – up 7% YoY – the walls and displays at the South Hall must have

Live at SEMA: Four New Rollouts from Hankook

Hankook Tire America Corp. unveiled four new products: UHP summer Ventus V12 evo2, HP all-season Ventus V2 concept2, UHP Ventus S1 evo2 SUV, and HP all-season Dynapro HP2.

Moving from ‘Global Top Tier’ to Tier One?

There is no doubt that Hankook Tire Co. sees itself as a “global top-tier” tiremaker, particularly after landing a handful of major OE fitments in the last few months – including a spot on the 2014 Mercedes-Benz S-Class. But the company and its leadership acknowledge that it’s not quite ready to join the ranks of

Enthusiasts Drive Your Business

Improve customer loyalty and generate more referrals with enthusiastic customers

Hankook to Provide OE on Mercedes-Benz S-Class and Others

Hankook Tire announced several new OE fitment contracts Monday in Seoul, Korea. The tiremaker’s ultra-high performance tires Ventus Prime2, in size 245/55 R17W, will be the OE fitment on the Mercedes-Benz S-Class. "The Mercedes-Benz S-Class is recognized as one of the finest luxury cars in the world," said Seung Hwa Suh, vice chairman and CEO

Kenda Extends NBA Rockets Sponsorship

Kenda Tires has signed a multi-year contract with the Huston Rockets NBA team, extending its current sponsorship agreement.

Steering Geometry Diagnostics

When many of us started our careers in the wheel alignment trade, we inevitably experienced a vehicle that would come back with steering quality complaints or unevenly worn tires after having had the caster, camber and toe angle adjusted to specification. Tire casing problems aside, the fault would nearly always be found in defective steering

I Have Seen the Light!

A shortcut repair for daytime running light issues brings enlightenment

Triangle Holds Annual Global Summit

The theme of globalization loomed large over Chinese tire manufacturer Triangle’s latest Global Business Summit, held at Shanghai’s Shangri-La Hotel.

Selling the Complete Ride Control Job (Shocks & Struts)

A new strut or shock is only as good as the parts attached to it. These "required" components (notice I did not say add-ons) should be sold as part of any shock or strut replacement. Upper Bearing PlateOne mistake to avoid when replacing struts is reusing the original bearing plates. It’s like rebuilding an engine