Omni United USA announced the appointment of Mike Bicknell as vice president of dealer sales and marketing, effective May 19.
Bicknell brings more than 20 years of experience in sales, management, marketing and customer service. His most recent position was with Mitas Tires North America Inc. as vice president of brand sales. With Mitas, he introduced and established the brand across the U.S. and Canada.
Before joining Mitas, Bicknell served as vice president of sales and marketing for Denman Tire Corp. where he oversaw sales, marketing and customer service departments for the Denman brand and private brand sales, both nationally and internationally.
Bicknell holds a bachelor’s degree in Business Administration from the University of Kansas.
“Mike brings to Omni United USA a wealth of experience built on a successful career, spanning diverse roles in the industry,” said Scott Rhodes, vice president of sales for North America. “I am pleased to welcome Mike to the team and look forward to the knowledge, leadership and strategy he will bring to our organization.”
Rhodes will remain the head of North American sales and marketing and will continue to oversee all its operations, in addition to handling the institutional sales accounts directly.