Michelin Kicks Off Tyre Pressure Campaign at Eurotunnel - Tire Review Magazine

Michelin Kicks Off Tyre Pressure Campaign at Eurotunnel

Following on from its 2007 campaign, Michelin’s latest “Fill up with Air” roadshow kicks off at the Folkestone Eurotunnel Terminal on July 1-2.

Motorists traveling to France passing through the terminal will have the chance to get a free tyre pressure check and advice on their tyres from Michelin technicians before setting out on their journey.

This Folkestone event is the start of a U.K.-wide roadshow designed to educate motorists on the importance of correct tyre pressures. Over two days in 2007, a similar Michelin survey at Eurotunnel concluded that 83% of vehicles checked by the technicians had under-inflated tyres and a staggering 63% were dangerously under-inflated.

In today’s green climate, tyres play a significant role in reducing a motorist’s carbon footprint. Under-inflated tyres increase rolling resistance when a car is moving which means the engine has to work harder, thus more fuel is used and more CO2 emissions are produced. Equally, driving on tyres 20% underinflated – as little as 6psi below the recommended pressure – means 20% fewer miles from a set of tyres. Having the correct pressure means that over 70,000 miles of motoring, you could save the cost of two tyres due to the increase in tyre life compared to running under inflated. (Tyres & Accessories/Staffordshire, U.K.)

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