Evolution and Revolution of Tire Shop Wheel Balancing
Contrary to popular belief, all wheel balancers are not the same. When tires and wheels were of similar size and mass, it didn’t matter as much, but now, like everything else, things change.
Maximizing OTR Tire Performance
Air in a tire is like oil in an engine. When properly maintained, both will run many long hours or miles with no issues. But, running low or over the correct amount will have a definite effect on the life of both.
2019 Top Shop Finalist: Don Foshay’s Discount Tire & Alignment
Don Foshay’s Discount Tire & Alignment doesn’t have the marketing budget of a New England-wide tire chain. Instead, it expertly uses what it does possess — customer loyalty; a caring, well-trained staff; and tech-savvy digital marketing — to ensure success and customer satisfaction.
2019 Top Shop Finalist: Waukegan Tire & Supply Co.
Jerry Nerheim, owner of Waukegan Tire & Supply Co., is a family man first and details how the success of his four stores just north of Chicago starts with his family’s passion for the business and its knowledgeable staff.
2019 Top Shop Finalist: Monroe Tire & Service
Chris Monroe and his team aren’t afraid of change, and that’s a big part of the reason why Monroe Tire & Service is a two-time Top Shop finalist. It’s the shop’s experimental nature and Chris’ willingness to let his employees take the reins that makes it unique.
2019 Top Shop Winner: Redwood General Tire
A three time finalist in Tire Review’s Top Shop competition, presented by Coats, Alpio Barbara and his team at Redwood General Tire have taken the top honor this year for delivering excellence and the “perfect customer experience.”
A Jack of All Trades: All-Weather Tires Offer a Cost-Effective Solution for Year-Round Weather
For years, all-season tires have been the “one size fits all” solution, but in places with snowy conditions, dealers may find the all-weather tire a better bet for their customers.
What a Customer-Focused Culture Really Means
Pinnacle Performance Training’s Steve Ferrante details what we can learn about customer service from Myron Boncarosky, Virginia Tire & Auto’s founder.
Independent Tire Dealer Focus: Bob and Debbie Shanahan, Dupage Tire & Auto Center Inc.
Bob and Debbie Shanahan, owners of Dupage Tire & Auto Center, started their business in an abandoned Woolco Service Center; now, their eight-bay shop in Lombard, Ill. finds success with customer service at its core.
Winter Tires on All Axles: Safety Benefits for Medium-Duty Trucks/Construction Vehicles
This year’s winter season is steadily approaching, and now is the time for medium-duty fleet managers to start thinking about their choice of tire for when the rain, sleet and snow starts to pelt the pavement.
We’re Kicking Things Up a Notch
Tire Review Editor Mary DellaValle presents the culmination of months and months of planning and preparation between our editorial and design team – a refined print product amped-up with a new look and feel, starting with a new Tire Review logo.
A Guide to Branding for Auto Repair Businesses
Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.
