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Editor's Notebook

We’re Kicking Things Up a Notch

Tire Review Editor Mary DellaValle presents the culmination of months and months of planning and preparation between our editorial and design team – a refined print product amped-up with a new look and feel, starting with a new Tire Review logo.

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The culmination of months and months of planning and preparation between our editorial and design team, we present a refined, redesigned print product amped-up with a new look and feel, starting with a new Tire Review logo. Inside, you’ll find fresh and enhanced article and feature layouts, as well as stylized department presentations. It’s all part of a Babcox Media corporate-wide initiative to commemorate the company’s 100th anniversary in 2020 being kicked off with the redesign of all of our brands. 

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Just as your dealership evolves and innovates to be at the forefront in your market, so too has Tire Review. Beyond the bolder logo, you will also notice our new brand identity includes revamped headers to identify the magazine’s various columns, departments and features, and impactful page layouts with new treatments, larger images and increased white space — all in an effort to better engage our audience.

Babcox Media’s flagship brand founded in 1902, Tire Review has been the industry’s leading source of “all things tire related” for well over a century, and our commitment to the success of the tire dealer professional won’t change. Tire Review’s editorial package will continue to be dedicated to helping you run a more profitable business.

While our redesign offers a fresh, easier-to-read format to better serve you, our loyal readers, the resourceful content you’ve come to expect still remains. Tire Review will continue to be an ambassador for the independent tire dealer, providing robust tire and service content to help you better serve your customers’ tire replacement and vehicle service needs. 

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Tire Review’s print magazine has been redesigned with fresh and enhanced article and feature layouts, as well as stylized department presentations.

And, because we know the importance of you also working “on” your business, we’ll continue to provide business operations content, including articles on marketing, sales and training, targeting the everyday issues of running a tire dealership to help you boost productivity, communication with your customers and your team, and profitability.

We think you’ll agree that while Tire Review may look and feel different, it remains committed to delivering the information you need to carry out your important role of conducting high-quality tire replacements and vehicle service — and keeping America’s vehicles running safely, reliably and efficiently. 

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Relevant, respected, resourceful. That’s our promise — one we take very seriously as we endeavor to be a partner in your success.

Thank you for your loyalty and for putting your trust in us.

Check out the rest of the October digital edition of Tire Review here.

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