Independent Tire Dealer Focus: Bob and Debbie Shanahan, Dupage Tire & Auto Center Inc. - Tire Review Magazine

Independent Tire Dealer Focus: Bob and Debbie Shanahan, Dupage Tire & Auto Center Inc.

Bob and Debbie Shanahan, owners of Dupage Tire & Auto Center, started their business in an abandoned Woolco Service Center; now, their eight-bay shop in Lombard, Ill. finds success with customer service at its core.

Proud-to-Be-Dupage-600x300

Bob and Debbie Shanahan, owners of Dupage Tire & Auto Center Inc., started their business in October of 1986 in an abandoned Woolco Service Center hidden from the road, located at the back of a shopping mall in Villa Park, Ill.

Recognizing this was no place to find success long term, the Shanahans developed a strategy to focus on service work. The duo quickly built a reputation for having outstanding customer service behind the slogan “if you don’t know your car, know your mechanic.”

It took only six years for Bob and Debbie to accumulate the funds necessary to relocate their business. They chose to build a 6,000-sq.-ft, eight-bay shop just a few blocks away in Lombard, Ill. on Roosevelt Road, one of the main thoroughfares of the city.

Bob says his service-centered approach made sense for his business. He became interested in automotive repair as a teenager and would spend time with his older brother working on cars in the family garage. After graduating from Wyoming Technical Institute with perfect attendance, he went on to work at a Pontiac dealership, but “quickly learned that the technicians at a dealership are not eager or willing to help the new apprentice.”

“When the dealership went on strike, I went to work for a local Goodyear store and never looked back,” he says. “The independent Goodyear store top technician was willing to share his knowledge and experience with [me and help me expand my] knowledge from just Pontiacs to all makes and models.”

Today, Dupage Tire primarily carries Goodyear, Dunlop and Kelly passenger, SUV and light truck tires. As an ASE Master-certified technician himself, Bob says he also understands the importance of having qualified employees. Included among Bob and Debbie’s six employees are two service advisers, one of whom is ASE Master-certified; one ASE Master-certified technician; an ASE-certified technician; and two general service techs. 

Dupage-Store

“We take pride in being able to provide to our customers,” Bob says. “[We are good at] being able to give that personal attention to our customers, being there for them and getting to know their needs and how they use their vehicles and what they expect from their vehicles.”

To independent shops struggling with today’s technician shortage, Bob recommends focusing recruiting efforts on the closest high school that still has an automotive program for students. For Dupage, that school happens to be in their backyard.

“Seventy percent of our employees come from the automotive program at Willowbrook High School in Villa Park,” Bob says. “Their football field’s right behind us. We can hear them announce the games on Friday nights.”

Bob also recommends independent owners establish a succession plan as soon as is feasible. Because many shops fail to do this, he says, he fears the future might not hold as many independent tire dealers.

“We have our succession plan in place: Our son Kyle will be taking over when we decide to retire,” Bob says. “The majority of independent tire shop owners are at an age where retirement is probably not that far off. Who will carry on?”

Bob says since Dupage Tire was established in Lombard, three national chains and a large GMC/Buick dealership have popped up within four blocks of their location.

But it could be worse, Bob says.

“[The type of service we provide] is not available at the dealerships, where you seem to just be a cardboard number hooked onto the rearview mirror; nor do you get that at the national chains where there is a different person behind the counter every time you come in,” he says. “We were here first and we will still be here when they are gone.”

Check out the rest of the October digital edition of Tire Review here.

You May Also Like

Tire Lady’s Rainbow Tire Fueled by Happy Customers, Staff

Croucher says that maintaining a happy staff and customers, as well as being involved in the community, are the foundation of her success.

Tire Lady Rainbow Tire 1400

Four decades ago, Christine Croucher was pumping gas for a nickel a gallon at her full-service gas station in small town Pennsylvania when she received a simple offer. 

“An old man named Hank would come into my gas station every Friday with a pile of old tires on his truck,” Christine recalls. “He’d always tell me I should sell used tires, and I’d think to myself he must be crazy, so I told him I’d think about it.” 

Fairfield Tire & Service Keeps Honesty Top of Mind

Keith Hyde truly believes that honesty is the best policy, and that’s the motto he has instilled at Fairfield Tire and Service in Fairfield, Iowa, since 2003.

TR 0821 Dealer Focus 1400
Wonderland Tire CEO Runs Business on Grandfather’s Values

Langerak’s family motto – “Family. Value. Trust.” – permeates every facet of the business, reflected in everything from the framework of the company’s culture to the loyal customers who depend on Langerak’s team for all their tire and service needs.

JonLangerak
How Perseverance Played an Important Role in Forming Polo’s Point S

Growing up, the grit and determination of “making it” in another country was ingrained into Polo Jr. from a young age.

polo-independent-tire-dealer
Dealer Focus: Steve Leffler, Suburban Tire

Leffler wants to be known as the “World’s Greenest Tire Dealer,” and he’s well on his way to achieving that designation with taking a big bite out of his dealership’s carbon footprint.

Steven-Leffler-Suburban-Tire

Other Posts

Dunlop Motorcycle Tires promotes Chad Geer

Geer will be Dunlop Motorcycle Tires’ new director of MC product, marketing & motorsports.

Chad-Geer-Sumitomo-Dunlop-1400
Wes Samperio named Dunlop Motorcycle Tires’ product planning manager

Samperio has held several positions throughout his eleven years with SRNA, from warehouse operations to customer service to sales.

wes-samperio-dunlop-motorcycle-tires
Dunlop Motorcycle Tires promotes Michelle Cotter to customer care manager

Cotter joined Sumitomo Rubber North America in 2012, and has supported the Dunlop Motorcycle side of the business since 2015.

Goodyear announces former Stellantis COO as CEO successor to Rich Kramer

Mark Stewart will begin his new role as CEO and president effective Jan. 29.

Mark-Stewart-Goodyear-CEO