2017 Editions Archives - Page 5 of 18 - Tire Review Magazine
Why You Need to Start Using Video

If you’re like most tire dealers, you have a go-to list of marketing tactics to attract and retain customers. Emails, social media, direct mail – but what about video? 

Top Shop Finalist: Monroe Tire & Service

You’re driving down the road on a sunny, fall day when ‘boom’ you have a flat. You put on the spare and head to your local tire dealer.

President’s Message: David Martin, TIA

This October, prior to the Global Tire Expo and SEMA event in Las Vegas, I will begin my one-year term as president of the Tire Industry Association (TIA). I am honored to serve the tire industry and continue the important work of this association.

Nokian Breaks Ground on New U.S. Plant, Releases New All-Season Tire

With sights set on exponential growth in North America, Nokian Tyres in September hosted back-to-back events, first with the ground-breaking ceremony of their new U.S. production facility, followed by a product launch ride-and-drive event to introduce the new eNTYRE C/S all-season tire designed for CUV and SUV fitments. 

2017 Top Shop Finalist: Redwood General Tire

In each industry you’ll find those rare individuals who by their very presence seem to elevate those around them, encouraging others to strive for a level of excellence otherwise not thought possible. In our business, one name comes to mind – Alpio.

Doing What’s Right Over Doing What’s Easy

Welcome to our Top Shop issue. I’ve had the pleasure of spending time this month with each of the tire dealers featured in the pages that follow – they’re an exceptional group of professionals. And this year one trait stood out beyond others – consistently choosing to do what’s right over doing what’s easy. 

Military Profile: Mike Monaghan

Mike Monaghan says his military training has given him skills that have carried over into his civilian life.

Why Hire Veterans? Traits that Make Veterans Invaluable to Your Team

Tire Review asked several tire industry professionals, who also happen to be military veterans, why tire dealers should consider adding a veteran to their team.

Proud To Be an Independent Tire Dealer: Stephen Clave, Dunn Tire

As managing director of the wholesale arm of Dunn Tire, which was rebranded earlier this year as Exxpress Tire Delivery, Stephen Clave is responsible for the new direction, brand positioning and growth of the wholesale organization. The Buffalo-based organization has five distribution centers to cover the fulfillment needs of tire dealers from northwest Pennsylvania to Pittsburgh to Albany.

Military Profile: Matt Hilerio

The same skill sets needed for the tire industry and for the military are what interested Matt Hilerio most about his career path.

High Performance Brake Jobs Upgrading to Better Replacement Options

Brake jobs are a good source of parts and labor income for shops. When brakes wear out, most motorists just want you to fix the problem and restore their brakes to like-new condition with OE-equivalent replacement parts. But in some situations, there may be an opportunity to sell your customer on the benefits of upgrading certain brake components.

Evolving Run-Flat Technology

Since the earliest days of the automotive industry, tire manufacturers have looked for ways to re-engineer the wheel to better meet the needs of the driving public. Run-flat technology was an early innovation, with the idea of a self-supporting run-flat tire making its first appearance in the mid-1930s. Driving habits, technology, regulations and demand have evolved dramatically since then, as has run-flat technology.