2017 Editions Archives - Page 7 of 18 - Tire Review Magazine
Military Profile: Andrew Taylor

Andrew “Butch” Taylor joined the Army National Guard while he was still in high school. During training Taylor attended One Station Unit Training.

Military Profile: Mike Shenk

Mike Shenk was supposed to be honorably discharged from the Marine Corps. in February 2002. Instead of leaving the military, he was sent to Iraq following 9/11.

Military Profile: Gregg Caldwell

Gregg Caldwell’s experience in the military has led to a lifelong career. During his time in the U.S. Marine Corps, Caldwell worked as a motor mechanic fixing Humvee and 5-ton trucks.

You Are a Machine: The Robotic Nature of Tire Sales

As human beings we spend the majority of our day in “automatic” mode with our brains “programmed” with automatic responses. It makes perfect sense when you consider that our breathing, blood pressure, temperature control, heart rate and nervous system are all fully automatic.

The Amazon Threat: Why Whole Foods Could be Bad for You

Around the same time that last month’s issue was hitting mailboxes, internet behemoth Amazon closed the deal to acquire Whole Foods Market. The timing of all of this is ironic.

Tire Industry Data Challenges We Need to Catch Up

From my perspective, the tire industry is light years behind when it comes to the use of data. But this is expected to rapidly change in the near future. I have been traveling the U.S. for the past 29 months visiting tire dealers, collecting their sell-out data that will be used to measure the independent tire channel.

China on the Rise Tire Companies Making Waves Around the Globe

The Chinese tire industry, which has grown exponentially for more than a decade, has been facing a slowdown for the past two years. Tariff and non-tariff barriers imposed by a number of key countries and huge overcapacity in domestic tire manufacturing have adversely affected the industry.

Selling Tires Online Embracing the Digital Future

Currently, about 10% of tire customers buy their product online; however, as more and more customers look to the internet for research and knowledge prior to purchase, the number of tire customers to buy from an e-commerce retailer is expected to increase. 

Indian Tire Industry Influences Higher Demand, Demonitization Impact Growth

Despite global and domestic uncertainties, the Indian tire industry made steady progress in 2016. India continued to remain a beacon of hope and strong performance, retaining its position as the fastest growing economy in the world. 

Crossing the Chasm Three Trends for the Auto Care Industry

Sales of replacement tires for light, medium- and heavy-duty vehicles are an important segment of the auto care industry. The 2008-2009 recession had a dramatic impact on the U.S. consumer tire retail market.

Staying on Top of Tire Registration FAST Act Update and Where We’re Headed

The FAST Act, which was signed into law December 2014 by former President Barack Obama, contained provisions for mandatory tire registration among other tire-related actions.

Political Activism and the Bottom Line Proposed Legislation of Significant Impact

Ninety-seven years ago in October 1920, a small group of independent tire dealers got together and decided that the time had come to form a national association. With the accelerated growth of the auto industry, tire dealers nationwide realized they needed their business interests fostered and protected.