2015 Editions Archives - Page 6 of 14 - Tire Review Magazine
South Carolina: On a Roll

South Carolina is on a roll. Recently dubbed the ‘It’ state, with a growing reputation for making premium cars and planes, South Carolina has long had the legacy as a leader in tire manufacturing. With four of the top 10 global tire manufacturers located in our state and a 40-year track record of making quality

2015 TIRES Study

The Tire Review TIRES Study – now in its third year – was developed to deliver deeper, more meaningful data to help our understanding of how tires get sold in real terms. The TIRES Study captures live transactional data from retail and commercial tire dealers, including the top selling brands in each category as well

2015 Consumer Profile

“The Boss,” those people who walk in and out of your front doors every day, they are the reason you get up every morning. They make you independent, and their purchases at your retail store, warehouse or commercial tire center pay your bills and your employees, and puts money back into the local economy. They

2015 Tire Brand Study

The Tire Review Tire Brand Study – a compendium of how tire dealers feel the brands they regularly stock and sell perform in the market – continues this year. And now our data is presented over a three-year period so that you can get a better sense how your fellow tire dealers view the various

2015 Tire Market Profile

Even if you’ve been in the tire industry for a mere 12 months, you’ve probably seen more movement and change and shifts than you thought were possible. 2014 was most definitely a year of massive change, which we’ve seen spill over into the current year. With all of the shifts and changes and re-directions we’ve

The Evolving Tire Landscape

Thirty years ago it was a much different world. Fax machines had just become a thing. There was no Internet, no such thing as a cellphone let alone a smart one, and the first PCs were appearing in offices. In the tire universe, we were still busy radializing consumer and truck tires; OTR and agricultural

Hagan: Linglong Americas is Truly Building for the Future

John Hagan’s varied 26-year tire industry career is instructive of how he got to his current post as COO of Linglong Americas Inc., and driving the Chinese tiremaker’s North American ambitions. Hagan started as a credit manager for Pirelli in 1989, moving to financial analyst and customer service manager. In 1994 he took his first

Toyo’s Celsius Plans to One-up All-Season Tires

Toyo Tire USA Corp. is rolling out a new tire that’s not quite an all-season tire, but not quite a winter tire; the Toyo Celsius is what Toyo is calling a “variable-conditions” tire. Built to perform in ice and snow and have traction in all-season conditions, the Celsius is the unusual hybrid between your typical

Direct Mail Like a Pro

Direct mail can be a lethal weapon in the hunt for new customers or increased revenue – if it’s done right. Because it reaches into a customer’s home or place of business, direct mail almost always gets noticed. Here are a few tricks you can use to keep your direct mailer from hitting the trash

8 Things to Know if You Get a Letter from the IRS

The IRS sends millions of letters and notices to taxpayers for a variety of reasons. Many of these letters and notices can be easily dealt with without having to call or visit an IRS office. Here are eight things you should know about if you receive a notice or letter from the IRS: 1. Notices

Avoiding Internal Fraud

Businesses around the world lose roughly 5% of their revenues annually to occupational fraud, according to the Association of Certified Fraud Examiners. To avoid suffering from internal fraud, you must understand its causes: opportunity and need. Opportunity: You should know and trust any employee with direct or indirect access to business finances. At the same

Restoring the Peace: Ending the RMA/TIA Deadlock

“Americans and British are one people separated only by a common language.” That George Bernard Shaw quote, famously hijacked by Winston Churchill during the war, pointed plainly to how deep cultural differences can divide the opinions and actions of people who otherwise should in close alignment. Beyond making tires, Goodyear and Michelin, for example, share