Thwarting Cyber Attacks in the Digital Age
Home Depot. Target. Ebay. Anthem. These companies – successful retailers, online auction authority and healthcare giant – have many positive business attributes, to be sure. But during the last 12 months they have also been victims of significant data breaches caused by hackers. No company of any size is truly safe from those seeking to
Determining the Right PSI
More than a few of us have spent time looking for the placard with a vehicle’s tire pressure recommendations. And more than a few consumers have looked at their owner’s manual or that elusive placard and wondered why the pressures there are different from the maximum pressure on the tire’s sidewalls. How do the automobile
Keeping a Family Tradition
Knieriem Tires Inc. sits directly across the street from where Jamie Knieriem grew up. “That’s how I leaned how to spell my last name,” says Jamie, who runs the shop alongside her father, Jeff. “I would sit in the window and look across the road at the sign.” Sometimes she would sit at the window
Advertising is a Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly. U.S. businesses spend $360 million
Habits to a Highly Effective Sales Professional
First published in 1990, Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. The Seven Habits themselves are a simple set of rules for life and powerful principles anyone can apply to improve their personal productivity and performance. In this article,
Letter to the Editor from TIA
Dear Editor: We are writing in response to your May 2015 editorial, “We Can Do Better: Return to Mandatory Registration ASAP.” While we agree with your premise that the current system for registering tires needs to be improved, TIA is opposed to any legislative action that would overturn voluntary registration. First and foremost, there is
Michelin Expanding Defender Promise
This August, Michelin North America is extending its Defender promise to drivers of light trucks and SUVs with the new Defender LTX M/S. With the same Defender promise offered on passenger tires, the Defender LTX M/S gives drivers all-season confidence, tread life and fuel efficiency, Michelin said. Being called a “compound evo-lution,” the Defender LTX
Wheel Bearing Lessons
Wheel bearings are either of the ball or tapered roller variety. Front-wheel bearing applications are an angular-type ball bearing, which will accept greater thrust loads than a Conrad-type bearing, and will accept a 100% load in the radial or thrust position and any combination of a 100% load. A tapered roller bearing will accept both
Wireless Signal
In order to properly service a tire pressure monitoring system, you must first understand the functionality of the system’s wireless signal. Unfortunately, there is a lot of misinformation out there about the TPMS wireless signal, which could get in the way of your diagnostics and your ability to sell TPMS service. PMS wireless signal” will
Retreads Remain Even as Tier 3 Tires Gain
As fleets have come to realize the importance of a tire’s overall lifetime value – total cost versus up-front price – the purchase of high-quality new tires that can be used multiple times as retreads remains prevalent. While the overall truck tire and retread market is roughly split 50/50, the prevalence of retreads as trailer
Trailer Axle Tires
Vital to any fleet’s tire portfolio are trailer axle tires, the workhorses that carry the weight of a tractor-trailer’s cargo. Recommending the right tire for the application and being the go-to resource for fleets when it comes to questions of retreading, maintenance and market trends will put tire dealers a step ahead in the eyes
Fuller Automotive: New to the Tire Game
Fuller Automotive has been a trusted name in the Auburn, Mass., area for more than 100 years. “In 1914 my great grandfather Willis Fuller transitioned from working on horse drawn buggies to working on cars,” explains Chris Fuller. Over the past century, the automotive business evolved to include collision and mechanical repair, towing service and
