2015 Tire Brand Study - Tire Review Magazine

2015 Tire Brand Study

The Tire Review Tire Brand Study – a compendium of how tire dealers feel the brands they regularly stock and sell perform in the market – continues this year. And now our data is presented over a three-year period so that you can get a better sense how your fellow tire dealers view the various consumer and medium truck tire brands.

In looking at the tighter spread of scores in the 22nd Tire Brand Study, we see that by and large tire producers and marketers appear to be better at meeting dealer expectations, and that those brands with more customer-friendly pricing are receiving more favorable grades.

On the Consumer Tire side, dealers continue to value product quality, a favorable adjustment policy, strong brand awareness, high fill rates and the ability to make a decent profit selling those tires.

On the Medium Truck Tire side, product quality and retreadability continue to top the list. But more and more dealers are taking an increasingly dim view of the fuel efficiency performance of familiar brands.

Tire Review’s Tire Brand Study is not a scientific research project; it measures dealer opinions and perceptions about the brands they regularly offer. In gathering data, dealers could not comment on brands they did not carry, and consumers and end-users were not polled. No tires were physically tested.

Tire Review collected and analyzed dealer responses from nearly 1,000 completed telephone surveys of retail and commercial tire dealers, and measures were taken to assure a fair sampling of dealers geographically and to limit the impact of large regional or national dealerships.

To be listed in these published results, a consumer tire brand had to receive at least 40 specific mentions and truck tire brands required at least 20 specific mentions. Dealers were asked to rate each brand of tires they carried on a 1 to 10 scale – 10 being highest – on a series of criteria. An aggregate overall score for each brand was calculated, averaging the results from each category.

Tire Review’s Brand Study results are available by contacting Kent Camino, research manager, at 330-670-1234 ext. 252, or by emailing [email protected].

Click here for the 2015 Tire Brand Study.

You May Also Like

Academy of Country Music, Lucas Oil Launch Video Series

The digital series shares personal stories behind the vehicles of some of country music’s favorite artists.


Lucas Oil and the Academy of Country Music are launching the ACM Garage Talk digital series – highlighting the personal stories behind the vehicles of some of the country music world’s favorite artists.

Lucas Oil said Riley Green kicks off the series, giving fans insight into his 1987 GMC Sierra Custom Deluxe, which he still owns and maintains today. The companies say the “If It Wasn’t for Trucks” star, who learned how to drive in the truck as a young teenager, sheds light on how he drove it to venues early on in his career – and how it saved a gig in Mississippi when an ice storm stranded his tour bus.

Dannmar Upgrades DB-70 Automatic Wheel Balancer

Dannmar says its upgraded DB-70 includes digital sensors, 28-inch wheel capacity and seven balancing modes.

Tire Discounters Acquires The Tire Barn

Tire Discounters said it has acquired several businesses throughout Georgia over the last two years.

Myers Tire Supply Introduces MTS Xpress

Myers Tire Supply says it launched MTS Xpress to streamline inventory management for customers.

TPMS & Tires of the Future

Even without air, the practice of collecting data from tires will remain.


Other Posts

ZC Rubber on China: ‘We Will be Prepared for Market Rebounds’

ZC Rubber shares insights into the current state of the tire industry in China.

2020 U.S. Regional Tire Fitments: PLT by Region

We present the top five replacement tire fitments in the PLT tire segment to help tire dealers fine-tune their inventory.

2020 Auto Industry At-a-Glance: Key Market Indicators

We present big picture data that sheds light on the opportunities for tire replacements and vehicle service on the U.S. vehicle population.

2020 Tire Review Dealer Study: Commercial Operations

We share business insights from commercial tire dealers, including how their Q1 2020 tire and service sales fared vs. 2019.