Restoring the Peace: Ending the RMA/TIA Deadlock - Tire Review Magazine

Restoring the Peace: Ending the RMA/TIA Deadlock

“Americans and British are one people separated only by a common language.”

That George Bernard Shaw quote, famously hijacked by Winston Churchill during the war, pointed plainly to how deep cultural differences can divide the opinions and actions of people who otherwise should in close alignment.

Beyond making tires, Goodyear and Michelin, for example, share much more than a color scheme. Independent tire dealers and car dealers have similar DNA, too. Neither want to admit that, but the commonness exists.

The opposite extreme usually defies common sense. The Hatfields and McCoys tended to a decades-long war, fought over a slight so slight that years later few had the slightest idea why they spent so much time flinging bullets at each other. And the war raged despite various cross-family relationships and even marriages.

While the RMA and TIA both speak the language of tires – or are supposed to – they do not presently speak. At all. Not a single word. Parties on both sides agree that they literally cannot even agree on what to have for lunch…and that assumes there might be so much as a light snack involved.

As with the Hatfield-McCoy Clash, the root of this discord goes back some time. I’m not sure when it started or why. All I know is that this industry’s only national associations are not speaking to each other.

And that is pure poison.

Our two trade associations do not consult with each other on any matter, particularly government relations and legislative initiatives that have bearing on tiremakers and tire sellers alike. This is shown most vividly in the current battle over mandatory vs. voluntary tire registration where the RMA presses for a legislative result without consulting TIA (see page 10).

It is accepted that the views of the group representing tire producers and those of the group representing tire dealers may not always align. In other industries, there are ‘all due respect’ disagreements followed by productive conversations aimed at the greater good.

Today, more often than not, the RMA and TIA take actions that totally blindside the other.

It’s exasperating and counterproductive, and it has gone on long enough.

A few years ago, they took a swing at détente at (of all places) TIA’s 2012 OTR Conference. RMA CEO Charles Cannon was invited to attend and meet with TIA’s executive committee, and he was called on to make a few remarks during the opening general session.

TIA Executive Vice President Roy Littlefield led off, saying that it was a “top commitment” to improve relations between TIA and the RMA, recounting how the two groups had worked together on state-level legislative issues, and noting “the amazing things that we can do together when we can and where we must speak with one voice.”

Cannon, attending at the invitation of then-TIA president Larry Brandt, said there had been a high priority placed, both within the RMA and TIA, to “make sure that we are speaking with one voice on those issues where we agree, and that is the vast majority of issues.”

“We have had for a couple of years a mandate to do this,” Cannon said, “and I think Larry is holding us to perform. We see that we can indeed work together to pursue the common best interests of our member companies and their customers.”

Watching from the audience, I recall there being a certain uneasiness in the comments from both sides. I’m sure no one was actually being held at gunpoint, it just seemed that way.

I do not believe that our associations should be in lockstep on every issue; despite their co-dependency it would be unnatural to assume large corporations and small entrepreneurs will see eye-to-eye on every matter.

One-hundred percent agreement is unhealthy and does nothing to forward the best interests of the industry. But there should be constant conversation, if only to inform the other or to consider the other’s position on a matter or to work for a common goal or to reach for a win-win solution when at a troubling crossroads.

How or when started is irrelevant. This whole bitter business cannot continue.

So we’re offering to help the healing start by hosting a meeting of TIA and RMA representatives at our headquarters outside of Akron. We have a large and comfortable conference room. I’ll even my pen down and go off the clock to moderate if that will help the cause.

We’ll bring lunch in, and treat the whole group to a fine Akron dinner, maybe at the historic Diamond Grille, long the haunt of tire industry movers and shakers. Or we can hit Ken Stewart’s or another area landmark.

We’ll start with simple chat, maybe about baseball or an interesting vacation spot or funny pet stories – anything to find some common ground from which to build. The, perhaps, we can slowly wade into minor industry issues upon which there is some agreement, that can improved with better dialogue.

Then we can make a short list of key matters that will take additional meetings and input. Finally, a firm commitment to continue holding regular meetings, including setting of a date, time and place for the next session.

Our calendars are open the weeks of Aug. 24 and Aug. 31; don’t want to get too far into the back end of the year. Messers. Cannon and Littlefield: Let me know two or three specific dates your team can be here and we’ll get you set up with a hotel and handle all of the arrangements.

Three representatives from both associations, one neutral location. A golden opportunity to move past the past and build a better, stronger tire industry for producer and seller alike.

You all have my contact info. I look forward to hearing from you.

Speaking of the future, I’m pleased to say that Carley Hull has joined our staff as associate editor. She comes freshly minted from Kent State University, and is energized and excited to learn about the tire industry. Besides researching and writing regular features for us, Carley will also coordinate Tire Review’s social media efforts, assist with new multimedia initiatives, and work on various special projects.

She can be reached at [email protected], or by telephone at 330-670-1234, ext. 270.

Matt Bemer, who many of you got to know while he was associate editor for us, got called up to the big leagues: He now works in New York City for Time Inc. with their online properties. He’s excited about the opportunity, and we are proud of his success. 

You May Also Like

Kumho Tire USA names new VP of marketing

In her new role, Jessica Egerton will develop and execute integrated marketing and brand awareness programming for Kumho Tire USA.


Kumho Tire U.S.A. has named Jessica Egerton as vice president of marketing. In her new role, Egerton will develop and execute integrated marketing and brand awareness programming for the tire brand, supporting retail and consumers.

Egerton brings to Kumho Tire experience in omnichannel marketing in B2C, B2B and B2B2C in both consumer durables/home goods and automotive, as well as marketing experience from national to independent retailers.

2024 OTR Conference addresses safety, industry growth, training

The 69th OTR Tire Conference was highlighted by the creation of the Tire Recycling Foundation, safety, tire chains, retreading and more.

CMA, Double Coin appoint new regional sales manager

Patrick Etheridge, a Marine Corps combat veteran, will serve as regional sales manager for the mid-south/Rocky Mountain region.

BKT awarded as Top Exporter at International Customs Day 2024

The award was presented to BKT because of its commitment to providing products and services to its customers across 163 countries.

Chapel Hill Tire partners with NCTAP on early automotive education

The partnership provides training and education to high school students through an apprenticeship program.


Other Posts

Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

TIA releases OTR tire conference schedule

The conference will feature a keynote address by Rudy Ruettiger, the real-life inspiration behind the 1993 film “Rudy.”

TIA, SEMA chiefs stress manufacturer participation at SEMA during CTDA New Year Luncheon

Pre-registration for the 2024 SEMA show is ahead of last year’s pace, but TIA and SEMA officials still hope for a bigger manufacturer turnout.

CTDA to include vendor tables at 11th annual luncheon

The CTDA says all industry members are welcome and admission is complimentary to retail tire dealers.