Steer Axle Tires
While every single tire position on a commercial tractor/trailer is important, the most watched tires on any rig reside on the steer axle. They are the first to touch the road when a driver pulls out of the yard, but more importantly they are the only tire that will eventually reach every axle positions. And
Innovation To Come
Seven years into the great experiment that is mandated TPMS, the data on underinflated tires is pretty clear. An estimated 414 fatalities, 10,275 non-fatal injuries, and 78,392 crashes occurred annually in the U.S. due to flat tires or blowouts before tire pressure monitoring systems were installed in vehicles, according to government stats. If the tire
Inverse Marketing
Every tire business relies on marketing, but times are changing. Imagine lower-cost, more impactful messages reaching people who may have never even heard of your shop. Marketing is a process of you telling people how good you are. It is a well-established practice, and has been effective for decades. But today something called “inverse marketing”
It’s a Noisy World
Know that all brakes make noise. When the friction material makes contact with the rotor, the coupling causes the brake pad and rotor to oscillate and vibrate. The components are locked as a combined system that will vibrate at its natural frequency, called “force-coupled excitation.” The driver hears this excitation as noise. The amount of
Driving Improvement
Tire Review’s Tire Industry Benchmarking Study – a comprehensive, objective look into the inner workings of a modern tire business – provided quantitative and actionable data for tire dealerships to drive improvement. Driving Improvement is a monthly analysis of those practices that separate Platinum Performer tire dealerships from everyone else. Click a link below to download.
Surviving a Century of Change
The three generations of owners of Hogan Tire & Auto Service have seen a century’s worth of change. The family-owned tire dealer in the greater Boston area has survived and grown despite wars, the Great Depression and vast technological advances; events that changed the business landscape across the country. It all started in 1915 by
Battery Charging Tips
Do not turn the charger on until both leads have been connected to the battery. Connect positive to positive and negative to negative. Do not reverse the connections as doing so may damage the charger and battery. Slow-charging at 6 amps or less is best because it develops less heat inside the battery (which can
Kumho Tire Works on House
Kumho Tire USA Inc. is building its house, according to Harry Choi, its president. Its current focus is on constructing a strong foundation, focusing on some major Ps – price, product, promotion, and people – Choi told dealers and distributors at the tiremaker’s annual dealer meeting, held in early December 2014, in Vieques, Puerto Rico.
