“The Boss,” those people who walk in and out of your front doors every day, they are the reason you get up every morning. They make you independent, and their purchases at your retail store, warehouse or commercial tire center pay your bills and your employees, and puts money back into the local economy.

They are the reason you and your team remains focused all day long.

But what do you really understand about them, especially the always-fickle retail buyer?

Thanks to Marketplace Insights, we can take you inside the mind of real-world tire and service consumers. Marketplace Insights conducts national and local customer attitude studies for numerous tire dealers and tire companies.

For the national study this Consumer Profile was drawn from, Marketplace Insights conducted 13,000 online interviews with recent tire and service buyers in 26 metro markets across the U.S.

This report came from April-May 2015 interviews with recent tire and service buyers, with the results distilled into detailed national and metro market reports measuring buyer actions, thought processes and loyalty.

For more information about this study or Marketplace Insights other research offerings, you can contact Steve Schroeder at [email protected] or at 440-864-2531.

Click here for the 2015 Consumer Profile.