May 2012 Sales Intelligence
Covering Duluth, Minn.; Eugene, Ore.; Hartford, Conn.; New Orleans, La.; Richmond, Va.; and Tucson, Ariz., retail tire markets during the period of March 30 to April 11.
Emotional Engagement is the Key to Customer Loyalty
In the November 2011 issue of Tire Review, I wrote about how Amazon.com has become a world-class customer service organization by properly balancing the functional and emotional elements of the customer experience (to review, click here). In this issue, we’ll explore emotional engagement further and review what you need to do in order to create
Back to Basics 2: Step-by-Step Tire Demounting/Mounting
The second installment in our Back2Basics series looks at an essential part of the tire sales and service process: demounting an old tire and mounting a new one on the customer’s vehicle.
Where Dealers Got Consumer Tires in 2011
59.6% of dealers polled reported getting their consumer tires from wholesale distributors, down from 2010’s 63%. Just over 26% got tires direct from the manufacturer – also a decrease, down from 30% in 2010. Private brand marketers, other tire dealers and direct from overseas manufacturer, among others, mand up the remaining percentage for 2011. Data
Spring Cleaning: Tax Records You Can Throw Away
Spring is a great time to clean out that growing mountain of financial papers and tax documents that clutters your home and office. Here’s what you need to keep and what you can throw out without fearing the wrath of the IRS.
Thinking Outside the Box: The Key to Higher Car Counts
Regardless of how much name awareness your company carries, one thing is for certain: You sell a service, not a product. In a category not subject to impulse buys, tire dealers must think like customers in order to improve their businesses.
Product Spotlight: Brake Lathes
As an essential piece of equipment for tire dealerships and vehicle repair shops, brake lathes perform the important function of machining vehicle brake drums and resurfacing brake rotors. With today’s latest brake lathe technology, technicians can experience quicker production, superior surface finish, easier operation and a longer machine service life.
April 2012 Sales Intelligence
Covering Albany, N.Y.; Cheyenne, Wyo.; Honolulu, Hawaii; Orlando, Fla.; Salt Lake City, Utah; and St. Louis, Mo., retail tire markets during the period of March 6-13.Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and
Dealers are the Focus of New Nitto Online Portal
For a tire company, it is one thing to see new opportunities to help your own customers. It happens all the time in the form of promotions, buying and bonus programs, national and regional advertising, even money to help expand a dealership footprint.But it is quite another to recognize a way to help all dealers
Successful Ohio Dealer Heavily Supports Customers, Community
For nearly 60 years, City Tire Service in Zanesville, Ohio, has been a staple in the heavily rural Ohio community. Founded in 1953 by Arlin and Jean Frame, the mom-and-pop tire store and service shop was based on an old-fashioned principle: Be good to the customers and they’ll be good to you. “My parents were
For Better or For Worse?
Every tire dealer knows that banks have changed, and getting loans and lines of credit is harder than ever before. But with the credit markets loosening and banks looking to re-establish their loan portfolios, the time could be right for dealers to find a new long-term credit relationship.
Concealed Weapons in Public and Your Dealership
Although the impact of concealed weapons laws on area violent crime rate and business owner liability is not clear, this issue has the potential for an adverse impact on workers’ compensation and general liability risks in the workplace.