Communication, Adaptation Key to Florida Dealer’s Success
McGee Auto Service and Tires began as a small local tire dealership in Lakeland, Fla., but with four decades of quality products and vehicle service mixed with exceptional customer service, the family-owned business quickly turned into one of the top automotive and tire retailers in central Florida. It started in 1974 when John McGee purchased
Back to Basics 3: Rotating Vehicle Tires
This installment reviews the proper tire rotation practices that are recommended for all vehicle types, but concentrates on AWD cars, light trucks and SUVs.
Doing Social Contests Right
We’re in the throes of developing a really cool Facebook promotion for one of our clients, so I thought now would be a good time to share some do’s and don’ts on social media promotions. Like any promotion, Web 2.0 campaigns can accomplish a number of things. Maybe you want to collect email addresses, build
Product Spotlight: Tire and wheel balancers
Effortlessness, accuracy and speed are key features of the latest wheel balancers. In our busy, multitasking world, shop owners need equipment that is easy to use and easy to teach. Quick and accurate results are essential to getting customers back up and running in the timely fashion they demand. These latest systems promise a smarter,
Loyalty, Familiarity Add Up For Chicagoland Dealer
With only four locations in the suburban Chicago area, Duxler Complete Auto Care might at first appear to be a small fish competing in a very, very large pond. But the family-owned dealership has built a band of loyal customers as solid as the work it guarantees. Although the company was established in 1920 by
July 2012 Sales Intelligence
Covering Cedar Rapids, Iowa; Denver, Colo.; Grand Rapids, Mich.; Newark, N.J.; San Francisco, Calif.; and Tampa, Fla., retail tire markets during the period of June 1-11, 2012. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass
Great Eight Practices for Creating a Winning Team Culture
Creating a "winning team corporate culture" is all about effectively managing your team members’ attitudes, behaviors and actions. Here are my great eight practices for creating a winning team culture that supports world-class sales and customer service objectives. • Unengaged Employees Don’t Create Engaged Customers: While this is more of an affirmation than a practice,
Can Your Customers Find You Where They are Searching?
What is mobile marketing and why do you need to know about it? That’s a question I have been asked a lot lately. In this first column for Tire Review, I want to give you an introduction to the world of mobile marketing. My goal here is to provide you with some answers and insight
Creating a Business Succession Plan
Many business owners put off succession planning and wealth-preservation strategizing until it’s either too late, or later than is ideal. So what should tire dealers do to successfully pass along their business, as well as preserve their wealth?
Tips for Safeguarding Financial Records
With the 2012 hurricane season now under way and memories of tornadoes and other natural disasters from last year fresh in our collective minds, now is the time for individuals and businesses to safeguard their tax records by taking a few simple steps. • Take Inventory. Gather all of your documents and make an inventory
10 Things to Know About Capital Gains
Did you know that almost everything you own and use for personal or investment purposes is a capital asset? Capital assets include a home, household furnishings and stocks and bonds held in a personal account. When you sell a capital asset, the difference between the amount you paid for the asset and its sales price
Do You Have a Drug-Free Workplace Program?
The Department of Labor estimates drug users contribute to billions of dollars in lost productivity and increased health care costs. According to a study sponsored by the National Institute on Drug Abuse (NIDA), drug-using employees are also more likely to be involved in a workplace accident and more likely to file a workers’ compensation claim.