The Data Driven Dealer
In order to be successful as tire and auto service businesses, we need to better understand what is happening in our market and with our customers. Only then can we decide the actions needed to get ahead of these changes and remain successful.
Yokohama ‘Tire Tips’ Video Spells Out OE, Aftermarket Differences
The latest episode of “Tire Tips” from Yokohama Tire Corp. covers how to choose between original equipment or aftermarket tires.
Product Spotlight: Shop Air Compressors
Durability, performance and reliability are just as important to shop owners as cubic feet per minute (cfm) and pressure (psi) when it comes to air compressors. Whether gas or electric, air compressors serve many daily purposes in the shop, from providing compressed air to inflate tires to being the essential engine of the dozens of
November 2012 Sales Intelligence
Covering Bangor, Maine; Detroit, Mich.; Jackson. Miss.; Phoenix, Ariz.; Portland, Ore.; and Topeka, Kan., retail tire markets during the period of Oct. 1-3, 2012. Tire Review and InteliChek present up-to-date tire and service price information from major U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants/chain stores
How to Balance a Tire/Wheel: Step-by-Step
This article on how to properly balance tire and wheel assemblies is the final 2012 installment in our series covering basic tasks performed in tire dealerships.
Year-End Tax Planning for Businesses
There are a number of end of year tax strategies businesses can use to reduce their tax burden for 2012. Here’s the lowdown on some of the best options. Purchase New Business Equipment: Business should take advantage of Section 179 expensing this year for a couple of reasons. First is that in 2012 businesses can
How is Facebook Working for You?
Generally speaking, most dealers are finding value in their Facebook marketing, but as with most marketing initiatives, many of them are trying to quantify the bottom-line results.
Product Spotlight: Tire Storage
Proper tire storage is essential to manage inventory, save space and stay organized. Whether custom-built or portable, storage racks need to be heavy-duty for long-term use and shop safety. Additionally, specially designed storage accessories make it easy to transport tires around the shop. Shure manufacturingShure Manufacturing Corp. said its two-tier tire cart safely and securely
October 2012 Sales Intelligence
Covering Anchorage, Ak.; Casper, Wyo.; Cincinnati, Ohio; Kansas City, Mo.; New York, N.Y.; and Sacramento, Calif., retail tire markets during the period of Sept. 9-11. Tire Review and InteliChek present up-to-date tire and service price information from major U.S. metropolitan areas. For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass
Text Message Marketing
Boost your shop’s car count, efficiency and customer service with a text message program.
No-Pressure Selling is a No-Brainer
Don’t close the sale, open the relationship with no-pressure customer experiences.
Sports Marketing Strategies
Tiremakers share their sports marketing tactics – and the benefits to dealers.