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Canada Gets FleetHQ as Conversion Completed

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Goodyear finally converted the last bits of its former Truckwise truck tire program over to the FleetHQ moniker.

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Announced at the recent Truck World event in Toronto, Goodyear rebranded its Canadian fleet tire and service to FleetHQ. The new Canadian brand will “create a consistent business solutions brand that offers products, services and information tools for trucking fleets and owner/operators throughout North America,” the company said.

“The decision to transition from Truckwise to FleetHQ will expand and strengthen the FleetHQ brand throughout North America,” said Dwight McGill, general manager of commercial tire centers.

According to the tiremaker, there are some 2,000 participating FleetHQ dealers throughout the US and Canada, 120 of which are in Canada. Last year, the U.S. operations started the rebadging process, which still is underway.

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McGill said Goodyear plans to expand the FleetHQ dealer network in Canada, but it will take some time. “It’s not just a sign. There’s a level of service that comes with that and an audit process before they can become a FleetHQ dealer.”

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