International brand consultant Brand Finance has again ranked Bridgestone as the world’s most valuable tire brand.
Brand Finance said the Bridgestone brand had a worldwide value of $5.57 billion for 2014, up from last year’s $4.46 billion winning mark. Bridgestone’s brand rating for 2014 was AA+, again an improvement from 2013’s AA- rating.
The top four positions remained the same as the 2013 study, with Michelin the second most valuable brand at $4.65 billion ($4.37 billion last year) and an AA+ rating (AA+ last year); Continental $4.13 billion AA ($3.24 billion AA-); and Goodyear at $3.65 billion AA- ($3.21 billion AA-).
Rounding out the top 10 was Sumitomo at $2.08 billion AA- (unranked in 2013); Pirelli at $1.78 billion AA ($1.45 billion AA); Hankook at $1.28 billion AA- (unranked in 2013); Dunlop (U.S.) at $1.10 billion A+ (unranked); Cheng Shin/Maxxis at $1.04 billion A+ (unranked in 2013); and Yokohama at $897 million A+ (also unranked last year).
Brand Finance also ranked the brand values of the world’s automobile manufacturers. The top 10 included Toyota at $34.9 billion; BMW at $29.0 billion; Volkswagen at $27.1 billion; Mercedes-Benz at $24.2 billion; Honda at $22.3 billion; Nissan at $21.2 billion; Ford at $20.2 billion; Porsche at $11.4 billion; Hyundai at $9.24 billion; and Renault at $9.01 billion.
