ASA Going Social - Tire Review Magazine

ASA Going Social

Automotive Service Association has put itself on social media sites Facebook and Twitter.

ASA said the move will allow members to “keep up with all that ASA is doing on behalf of its members, business partners and the industry as a whole.”

To access ASA’s Facebook and Twitter pages, search “Automotive Service Association” on www.facebook.com and www.twitter.com, or visitors can use the links on ASA’s site at www.asashop.org.

“We believe our current and future members expect us to be electronically fluent and competent in using the numerous emerging social networking technologies. ASA is learning how best to leverage every relevant method of electronic communication to deliver real value to each member,” said Ron Pyle, ASA president and chief staff executive.

ASA said that connecting on these sites is just one more way “ASA is creating an online community of its members and consumers to build awareness for the ASA brand and to drive more motorists to ASA shops.” The association cited a recent report that showed usage of ASA’s online shop locator increased 50% through the first four months of 2009 compared to the same period last year.

ASA Web site traffic statistics also indicated 2.6 million unique visitors to the site in 2008 with an average of 7,500 daily visitors and total page views of more than 6.2 million. (Tire Review/Akron)

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