Apollo Tyres Ltd. today opened its sales office in Bangkok to serve the entire ASEAN region, with Thailand as the hub of operations.
The ASEAN region has become one of Apollo’s strongest export markets, the company said, with tires coming from India at this time. Over the last three years, Apollo said the region has doubled in sales.
Speaking at the inauguration of the Bangkok office, Satish Sharma, Apollo zone chief, said, “As a company we are currently in our second phase of expansion. In the last few years, due to high customer satisfaction, the demand and acceptability of our tires has increased manifold in the ASEAN region.
“We are looking at the Bangkok office to serve as a hub for an active sales and service team. This will allow us to meet customer expectations with greater ease and swiftness. Moreover, our entire range of tires, tuned to this market, combined with our service proposition, will help us create a strong bond with our existing and new customers across the region,” he said.