Sullivan Tire has reached an agreement in which Boston Red Sox pitcher Jon Lester will become a spokesperson for the company during the 2011 baseball season.
 
As part of this new agreement, Lester will participate in Sullivan Tire television commercials and appearances. Sullivan Tire has previously been endorsed by Sox second baseman Dustin Pedroia and Hall of Famer Jim Rice.
Sullivan Tire said it will continue to provide customers with opportunities to meet and interact with their favorite Red Sox players each baseball season.