The new program was announced at the annual Del-Nat stockholder meeting held during the SEMA Show. It will be available to all Del-Nat stockholders, direct distributors and retailers owned by or serviced by Del-Nat customers, the company said.

Users of the new service will see reduced credit card processing and check verification rates, Del-Nat said.

“This program is a very new and different type of resource than Del-Nat has offered in the past, and it clearly demonstrates our desire to be the most important supplier our customers have,” said Del-Nat marketing manager Denise Rawls. “After investigating various credit card processing companies, we found First Data was large enough to offer the type of services our customers need to be competitive, yet personal enough to really want to understand our business.” (Tire Review/Akron)