Kumho, Pirelli and Michelin were the brand winners in a recent national survey of recent tire buyers.
Conducted by researcher AutoPacific, the study polled some 25,000 recent tire buyers (those purchasing new tires over the previous 12 months), for its Replacement Tire Buyer Dynamics and Satisfaction Study. The study considered 23 replacement tire brands in seven categories.
AutoPacific said the “study was used to determine what is important when choosing a replacement tire and which tire brands provide the most satisfying experience.”
Kumho came out on top in the Touring Tires category, followed by Michelin and Yokohama.
Michelin toped the Ultra-High Performance Tires category, followed by Goodyear and Pirelli; the Passenger Car Tires category, followed by Pirelli and Goodyear; the Light Truck/SUV Highway Tires category, followed by BFGoodrich and Goodyear; the Light Truck/SUV All-Terrain Tires category, followed by Hankook and Goodyear; and the Snow/Winter Tires category, followed by Goodyear and BFGoorich.
Pirelli topped the Performance Tires category, followed by Michelin and Goodyear.