Omni United announced more than 1,200 tire retailers and distributors have committed to participate in its 2012 Mobilizing Hope fund-raising campaign in support of the tiremaker’s partnership with The Breast Cancer Research Foundation (BCRF).
Omni United has pledged a minimum $250,000 donation, but aims to raise $1 million with the support from its dealers and distributors. To meet this goal, the company will donate $1 for every four tires sold across any of its Radar branded tire lines internationally.
The tiremaker said its limited edition Ring of Hope tire, a key aspect of the campaign, features a pink sidewall to highlight the importance of breast cancer awareness and prevention. The Ring of Hope tire will be available at participating retailers nationwide Oct. 1-31. Omni United also has launched a Zip code-based search feature on its website that allows consumers to identify participating retailers in their area.
"Omni United is delighted to support BCRF in the fight against breast cancer,” said G.S. Sareen, Omni United CEO and president. “This is only possible thanks to the ongoing support and dedication from our retailer and distribution partners who make our tires available to the public. We are honored to be business partners with companies of this caliber, and we are grateful for their contributions to the Mobilizing Hope campaign."
