Three Tiremakers Donate to Philippines Aid
Two tiremakers have both pledged aid to support relief efforts in the Philippines following Typhoon Haiyan on Nov. 8, and a third is contributing to aid efforts following the earthquake there three weeks earlier. Bridgestone Corp. will donate ¥10 million ($100,000) to assist through the Japanese Red Cross Society while its Asia Pacific regional headquarters,
Apollo Appoints Mindshare as Global Media Agency
Apollo Tyres has appointed Mindshare as its global media agency. Following a multi-agency pitch presentation at Apollo’s Global Marketing Office in London, Mindshare won the account, which covers both on and offline media, due to its global reach, along with its financial and organizational fit with Apollo Tyres, the tiremaker said. “While we have been
Report: EU Tire Labeling Hasn’t Swayed Purchase Decisions
The European Union tire labeling scheme has had negligible impact on purchasing decisions in its first year, according to the findings of a poll by Ipsos.
Tire Labeling has Little Influence on Consumer, Says French Association Boss
The head of the Syndicat des professionnels du pneu (SPP), the organization representing the tire industry in France, has added his voice to those who say the European tire label has little influence on consumer purchase decisions. SPP president Régis Audugé was quoted by Reuters on Nov. 13 as saying “The effect (of the label)
Mitas Showcases VF Tires
Mitas revealed its new Very High Flexion tire, for sprayer application, at the Agritechnica in Europe. “Mitas developed the VF HC 1000 tire to meet the demand of increased load and speed requirements of agricultural machinery,” said Andrew Mabin, Mitas’ sales and marketing director. The VF tire, made at the Mitas Tires North America
Mesnac Opening U.S. Research Center
A new Mesnac facility being set up in the U.S. will aid the company in its goal of developing equipment, processes and systems that are more closely aligned to the needs of its customers in North and Latin America. The Chinese tire and rubber industry supplier is locating this new research and technical center in
Michelin Partnering on Bio-butadiene Project
Three French companies – Groupe Michelin, Axens and IFP Energies Nouvelles (IFPEN) – have announced the launch of a plant chemistry research partnership that aims to develop and bring to market a process for producing bio-sourced butadiene, or bio-butadiene. The partnership goes under the name ‘BioButterfly’ and in addition to developing an innovative bio-butadiene production
Pirelli Seeks to Boosts Investor Appeal
Pirelli SpA is looking to increase its profit margin from tire sales, becoming more appealing to investors, when the tiremaker’s controlling shareholder Marco Tronchetti Provera exits in 2017, according to Reuters. The tiremaker, who has seen four consecutive years of margin growth in Europe, is now promising four more years of growth. Tronchetti must find
Bridgestone AG Tires Just for Europe
As reported yesterday, Bridgestone intends to introduce Bridgestone-branded agricultural tires in Europe. The first products will be launched at next year’s ‘Reifen’ show in Germany and enter the market in the second half of 2014. Participating in the agricultural business with the Bridgestone brand is uncharted territory for the Japanese tiremaker, and speaking with Tyres
Bridgestone Expanding AG Strategy in Europe
Bridgestone Europe will introduce the Bridgestone brand into the European agricultural tire market, targeting the growing high-end segment. The brand, which will focus on meeting the special needs of the largest, most powerful agricultural vehicles and equipment according to Bridgestone, will be previewed at Agritechnica in Hanover this week (Nov. 12 – 16 2013), while
Kumho Does ‘F1 Test’
Kumho first stated its interest in F1 tire supply as early as 2004, and speculation regarding the Korean tiremaker’s aims occasionally makes the news. Now the company itself has mentioned the F-word, reporting that in September it officially tested its F1 tires – which have the same specifications as the tires it will supply to
PneuTrac Offers Larger Footprint
It’s neither a traditional tire, nor is it a rubber track – the latest agricultural product from Mitas, the PneuTrac, is described by its creator as “bringing together the best of both worlds.”