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Bridgestone AG Tires Just for Europe

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As reported yesterday, Bridgestone intends to introduce Bridgestone-branded agricultural tires in Europe. The first products will be launched at next year’s ‘Reifen’ show in Germany and enter the market in the second half of 2014.

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Participating in the agricultural business with the Bridgestone brand is uncharted territory for the Japanese tiremaker, and speaking with Tyres & Accessories, Lothar Schmitt points out that at present the tiremaker has no plans to launch Bridgestone-brand agricultural tire lines in other regional markets. The Bridgestone Europe director of Agricultural and Off-the-Road tires says the multi-brand strategy, with a Bridgestone-brand focus at the top end of the market, will initially only be followed in Europe. (Tyres & Accessories)

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