News
Apollo Appoints Mindshare as Global Media Agency
Apollo Tyres has appointed Mindshare as its global media agency. Following a multi-agency pitch presentation at Apollo’s Global Marketing Office...
Apollo Tyres has appointed Mindshare as its global media agency. Following a multi-agency pitch presentation at Apollo’s Global Marketing Office...
During the Agritechnica show, Mitas reported that its new factory in the Czech Republic town of Otrokovice has commenced full...
Two tiremakers have both pledged aid to support relief efforts in the Philippines following Typhoon Haiyan on Nov. 8, and...
The European Union tire labeling scheme has had negligible impact on purchasing decisions in its first year, according to the...
The head of the Syndicat des professionnels du pneu (SPP), the organization representing the tire industry in France, has added...
Mitas revealed its new Very High Flexion tire, for sprayer application, at the Agritechnica in Europe. “Mitas developed the VF...
A new Mesnac facility being set up in the U.S. will aid the company in its goal of developing equipment,...
Three French companies – Groupe Michelin, Axens and IFP Energies Nouvelles (IFPEN) – have announced the launch of a plant...
Pirelli SpA is looking to increase its profit margin from tire sales, becoming more appealing to investors, when the tiremaker’s...
As reported yesterday, Bridgestone intends to introduce Bridgestone-branded agricultural tires in Europe. The first products will be launched at next...
